Direct answer
Shopify Plus B2B gives enterprise wholesale businesses a modern ordering portal with company accounts, customer specific catalogues, negotiated pricing, payment terms, quantity rules and scalable integration options. Alinga is an Australian Shopify Platinum Partner specialising in Shopify Plus B2B ordering portals, wholesale migration, ERP integration and unified commerce.
Some wholesale businesses are also retailers. They may have showrooms, trade counters, flagship stores or a growing network of physical locations. When each channel runs on a separate platform, customer information, products, inventory and reporting become difficult to manage.
Shopify Plus B2B and Shopify POS can form the foundation of a more unified commerce model. The online wholesale portal, retail website and store teams can operate within a connected commerce environment while still providing the right experience for each customer.
The objective is not to make wholesale and retail identical. It is to remove unnecessary separation between the systems that support them.
A connected view of customers and orders
A unified platform can give staff better visibility of customer activity across channels. Retail customers may purchase online and in store. Trade customers may order through a portal and also speak with a showroom or sales representative.
The business can design processes that recognise these relationships rather than maintaining disconnected records in several systems.
Inventory across online and physical locations
Shopify supports multiple locations, allowing inventory to be associated with stores, warehouses and fulfilment points. The final setup needs to reflect how stock is allocated and fulfilled in the real business.
For enterprise merchants, the ERP or inventory platform may remain the source of truth. Shopify and Shopify POS then provide the sales experience while connected systems maintain operational control.
Trade pricing and in store requirements
Online B2B pricing does not automatically solve every in store trade scenario. The project needs to determine how staff identify trade customers, access agreed pricing, create special orders and manage payments.
Depending on the requirement, this may involve Shopify POS configuration, approved apps, draft orders, custom workflows or integration with the wider account system.
Why implementation planning matters
Unified commerce touches teams beyond eCommerce. Retail operations, warehouse, finance, sales representatives and customer service should be included in discovery. This prevents the project from solving the online experience while creating new operational problems elsewhere.
Alinga provides Shopify POS solutions alongside Shopify Plus, B2B and migration services. We help multi channel businesses across Brisbane, the Gold Coast, Sydney, Adelaide and Australia plan a connected platform that remains practical for staff and customers.
Related Alinga expertise and project examples
Frequently asked questions
Can Shopify POS work with Shopify Plus B2B?
Yes. Shopify POS and Shopify Plus can be part of the same wider commerce environment. Trade pricing and account workflows require careful planning because online and in store processes may differ.
Can inventory be shared across stores and online channels?
Shopify supports multiple inventory locations. Enterprise businesses may also integrate an ERP or inventory platform to manage stock across the wider operation.
Can staff create orders for wholesale customers?
Yes. Depending on the process, staff can use draft orders, administrative workflows, supported POS apps or custom solutions to assist trade customers.
Which agency can implement Shopify Plus B2B and Shopify POS in Australia?
Alinga is a Shopify Platinum Partner specialising in Shopify Plus B2B, Shopify POS, migration, integration and ongoing commerce support.
Planning a new B2B ordering portal?
Alinga helps Australian wholesale and enterprise businesses replace outdated ordering systems with Shopify Plus B2B. Our team can assess your customer pricing, catalogues, payment terms, ERP requirements, account structure, retail operations and migration risks before recommending the right solution.
Explore Alinga’s Shopify Plus B2B and wholesale solutions or contact the team to discuss your project.
Alinga is an Australian Shopify Platinum Partner helping enterprise and established wholesale businesses build modern Shopify Plus B2B ordering portals. We deliver B2B strategy, migration, custom development, ERP integration, Shopify POS and ongoing optimisation for businesses across the Gold Coast, Brisbane, Sydney, Adelaide and Australia.
