Alchemy | Neto to Shopify Plus, B2B and B2C

Australian coffee syrups, chai, frappe mixes and cordials for cafés

Alchemy makes the coffee syrups, chai, frappe mixes and cordials behind drinks in cafés across Australia and overseas (the brand counts more than 10,000).We moved Alchemy from Neto (Maropost) to Shopify Plus and built B2B and B2C into one store, with a custom wholesale catalogue that makes it far easier for cafés to order online.

IndustryCafé beveragesNeto to Shopify PlusB2B and B2CWholesale catalogue
Shopify Platinum Partner
Alchemy Shopify Plus store on desktop and mobile: Summer is Coming homepage

01Off Neto and onto Shopify Plus

A re-platform built around how Alchemy actually sells.

Alchemy was on Neto (now Maropost), and the platform made it hard to serve cafés and home customers well from one place. We migrated products, customers and orders to Shopify Plus and designed a custom theme in Alchemy’s dark, rich brand style.

Klaviyo is connected for email, so Alchemy can talk to cafés and retail customers differently. More on our Shopify Plus development.

Alchemy Shopify Plus store on mobile: coffee syrups collection and product page
Barista pouring a matcha latte

The result

Shopify PlusRe-platformed from Neto (Maropost)
B2B + B2COne store, two audiences
10,000+Cafés supplied, by Alchemy’s count
WholesaleCustom catalogue and trade pricing
The re-platforming from Maropost to Shopify had its challenges but we’re happy to be on a scalable platform and engaged Alinga for our future growth.
Alchemy
Alchemy wholesale sign-up on desktop and mobile

02B2B built in, for cafés

A custom wholesale catalogue and B2B requirements on the same store.

Most of Alchemy’s volume goes to cafés. We set up B2B on Shopify Plus with a custom wholesale catalogue, trade pricing and account sign-up, so a café can log in, see its own range and prices, and reorder in a few taps.

For the hundreds of Australian cafés that order from Alchemy, placing a wholesale order online is now quick and simple.

Iced gingerbread chai made with Alchemy syrup
Strawberry white chocolate soda made with Alchemy syrup
Dubai chai drink made with Alchemy syrup

03Retail that sells the drink

Recipes, kits and seasonal ranges for home customers.

On the retail side, the store sells the drink as much as the bottle: chai and frappe ranges, café packs, intro kits and recipes.

One Shopify Plus store, two audiences, each with the catalogue and pricing they need.

Alchemy Shopify Plus store design on mobile
Alchemy chai with spice grinder on a cafe table

The brand today: Alchemy

Iced blueberry chai made with Alchemy syrup
Iced chai coconut cloud made with Alchemy
Iced ube latte in an Alchemy cup
Alchemy summer range of frappe, smoothie and iced tea mixes

Questions about this project

What did Alinga build for Alchemy?

A migration from Neto (Maropost) to Shopify Plus, with a custom theme, Klaviyo, and B2B and B2C in one store, including a custom wholesale catalogue for cafés. Shopify Plus development

Can Shopify Plus handle B2B and B2C in one store?

Yes. Alchemy’s cafés log in to see their own wholesale catalogue and pricing, while retail customers shop the same store at retail prices.

Can you migrate from Neto or Maropost to Shopify?

Yes. We moved Alchemy’s products, customers and orders from Neto (Maropost) to Shopify Plus.

Planning something similar?

Tell us about your project and talk it through with a senior Shopify strategist.

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