Marketing your ecommerce website with value
Content is king these days. The consumer attention span has shrunk to 140 character, bite-sized portions. But this doesn’t mean they don’t crave a constant flow of new information. Content marketing might be just the trick your Magento eCommerce store needs to kick your marketing efforts up to the next level.
Content Marketing and SEO
Search Engine Optimization (SEO), is still alive, well, and playing a vital part of keeping your Gold Coast ecommerce store visible. By using keywords, SEO tells the search engines what information your website has on each page and what the consumer can expect when they visit.
How you decide to use those keywords varies by the intention of the site. Product descriptions are a great example of how a keyword is used to describe the product and guide the viewer to the correct location.
Content marketing incorporates SEO work, by creating content your visitors will want to consume and adding important, relevant keywords throughout the piece. A good ecommerce developer will have already optimized your site for SEO work, but choosing what content should be added is up to you.
Website Content Ideas
- Blogs
The blog is here to stay. Consumers have come to expect a company will have some version of a blog on a company website. A Magento eCommerce site can be built with a blogging platform fully loaded including options to help with uploading graphics, incorporating your branding, and organization components such as planning your future posts or scheduling blogs to be released in the future. Blogs that are done well, will leave your customers looking forward to hearing from you. They will also be inclined to share them online, giving you the best kind of marketing there is; free marketing.
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eBooks or Informational Guides
If your products have multiple uses an eBook or info guide is a great way to create content that your customers will get value when reading. Info guides can also be used as free giveaways on your social media platforms to draw in more customers.
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Newsletters
If your company has been collecting your client’s emails, sending regular newsletters or promotions with added value are a great way to work on marketing ecommerce websites. Newsletters can be a current blog posts or alerts about new products or special offers your Magento ecommerce store may be having in the near future.
To begin, start sending one newsletter out every week. Again, it does not have to be long. Updates about your industry or commentary on news items, such as acquiring a new accreditation, are the perfect subjects your customers will enjoy hearing from you.
Promotions and sales can be separate emails or incorporated into other content filled newsletters. The more value you can offer your subscribers, the better.
If you are looking to learn more about how marketing ecommerce websites can be done by incorporating SEO work with content, our expert marketing team would love to speak with you. Contact us here at Alinga. We can help you get a blog added to your Magneto eCommerce site or get started with email marketing.