BioGenesis
Shopify rebuild

New packaging, a new look, and a Shopify store rebuilt to match.

BioGenesis had outgrown its old store. The brand was moving to new packaging and a more modern look, and the site needed to feel as considered as the products on the shelf.

We rebuilt the Shopify store from the ground up: a calm cream and deep green palette, campaign-led homepage, and navigation by range (Chlorella, Spirulina, Greens, Algae Oil, Chlorophyll, Marine Minerals) and by type. On mobile, the menu shows each range with its own product thumbnail. More on our custom Shopify design.

Benefits, bundles and real customer video, right where people decide.

Superfoods need a little explaining, so each product page breaks down what it does: detox, antioxidants, immunity, gut health, skin and energy, laid out around the product.

Bundle and Save sits on the product page, the cart drawer tracks progress to free shipping and a free handheld mixer, and Rebuy handles recommendations and reviews. Shoppable UGC videos under What others are saying let customers watch real people use the product and add it to cart from the video. See our Shopify development work.

Klaviyo, win-back, SEO and GEO, and a team on hand every month.

The launch was the start. We plan and build BioGenesis’ Klaviyo email strategy and flows, from welcome and abandoned cart to win-back, plus a campaign calendar around Valentine’s Day, International Women’s Week, Easter and the new brand launch.

Win Your Order Back enters every eligible order into a draw to win its value back as store credit. Behind it all, we run SEO and GEO optimisation so BioGenesis shows up in search and AI answers, and a Support and Success retainer keeps the store moving. See our Klaviyo email marketing and Shopify support and success services.