Nutworks
WooCommerce to Shopify

A macadamia business with a big range and a lot of gifting, moved onto Shopify.

Nutworks sells dozens of flavours, gift packs and hampers, plus a growing trade and export business. The online store needed to be easier to run and easier to shop, especially on a phone.

We moved products, customers and content from WooCommerce to Shopify and redirected the old URLs so search rankings came across with the store. See our WooCommerce to Shopify migration service.

Shop by range, gift hampers and a story that starts on the farm.

The new design leads with how people actually buy Nutworks: by range (Gift Hampers, Indulge, Gourmet, Nourish and Chef’s Pantry), by bestseller, or as a gift.

The brand story sits close to the products, from the growers Nutworks works with to the cellar door café, and business pages cover trade, private label and export enquiries. More on our custom Shopify design.

Nutworks also sells at its cellar door café, so we set up Shopify POS alongside the online store. In-store and online sales, stock and customer records now sit in one Shopify account, so the team works from one set of numbers.

Gift hampers, custom hampers and Build Your Own Hamper lifted gift hamper sales by 270%.

Gifting is a big part of the Nutworks business, so we made it a centrepiece of the store. Customers can choose a ready-made gift hamper, order a custom hamper, or use Build Your Own Hamper to pick the products themselves.

It has had a big impact: gift hamper sales are up 270%.

Rebuy recommends add-ons in the cart drawer with a progress bar towards free shipping, Loox reviews sit on product pages, and Klaviyo connects to the store for email, including subscriber-only offers. See our Klaviyo email marketing work.