MUTIG Fashion
B2B Shopify migration

A slow store, and a clunky way to order packs.

MUTIG sells to boutiques, so the website is a trade tool, and stockists order in packs rather than single pieces. On WooCommerce the store was slow, and building an order meant working size by size through each style. For a buyer placing a seasonal order across dozens of styles, that was a lot of clicks and a lot of room for mistakes.

The brief was simple: make ordering fast for stockists and take platform upkeep off the MUTIG team. We moved products, stockist accounts and content to Shopify and redirected the old URLs, so stockists could keep ordering from day one. The new store went live 7 weeks after kickoff. See our WooCommerce to Shopify migration service.

Custom pack ordering built for how fashion wholesale actually works.

We built custom half pack and full pack functionality into the product page. Stockists choose a half pack or a full pack, the set size run is added to the order in one step, and the pack quantity and price are clear before it goes in the cart. No more adding each size by hand.

Pricing and ordering sit behind a stockist login, the range stays visible to everyone, and new boutiques can apply to become a stockist from the site. Stockists browse by range or collection, with new arrivals every month, so reordering is quick. More on our B2B and wholesale builds.

Stock and orders now flow between Shopify and Cin7, and conversion is up 33%.

MUTIG runs inventory in Cin7. We connected it to Shopify so stock levels stay accurate on the site and wholesale orders flow straight into Cin7 for picking and dispatch.

With a cleaner ordering experience and accurate stock, the store’s conversion rate has lifted by 33%. Read about our ERP integrations.

MUTIG is on our Support & Success programme for ongoing improvements and support.