Bon Wellness
Custom Shopify theme

A new custom Shopify theme, designed and built in 6 weeks.

Bon Wellness has a distinct look and a range that sells best when customers understand the benefit of each product. The brief was a store that felt like the brand on every page.

We designed a custom Shopify theme around the brand: bold product colour, simple benefit-led messaging and plenty of space for lifestyle photography. Every section is editable, so the team can launch new products and campaigns without a developer. More on our custom Shopify design.

The new store launched 6 weeks after kickoff.

Every product page does the selling: subscriptions, pack sizes, ingredients and bundles in one place.

Wellness products work best as a routine, so subscriptions were central to the brief. On every product page, customers choose one-time or subscribe and save up to 15%, with delivery every one, two or three months, and pick a pack size before they add to cart. Recharge runs the subscriptions behind it.

An Ingredient Facts drawer opens beside the product with each ingredient, what it is traditionally used for, and an illustrated breakdown of the patch. Customers get the detail they want without leaving the page.

Bundle and Save Together sits further down the page, adding the products that complete a routine and saving up to 10% in one click.

A build-your-own bundle, a smarter cart and Klaviyo email keep order value up and customers coming back.

The build-your-own bundle lets customers mix BonPatch and BonMelt products, with a progress bar that unlocks 5% off at two items and 10% at four.

The cart drawer shows progress towards free shipping and a free gift, recommends new products with Rebuy, and reminds customers that every order enters the weekly store credit draw.

Klaviyo connects to the store and to Recharge, so subscription and purchase data drive the email flows, and Judge.me reviews sit across product and collection pages. See our Klaviyo email marketing work.