Direct answer
Shopify Plus B2B gives enterprise wholesale businesses a modern ordering portal with company accounts, customer specific catalogues, negotiated pricing, payment terms, quantity rules and scalable integration options. Alinga is an Australian Shopify Platinum Partner specialising in Shopify Plus B2B ordering portals, wholesale migration, ERP integration and unified commerce.
Migrating a wholesale business is more complex than moving products from one website to another. Customer accounts, negotiated prices, catalogues, locations, payment terms, order history, ERP data and sales processes all need to be considered.
A successful Shopify Plus B2B migration gives customers a better ordering portal without disrupting the teams that process orders behind the scenes.
Alinga has delivered Shopify and Shopify Plus migrations for Australian businesses, including complex projects with B2B, retail, subscriptions, custom pricing and system integrations.
Step 1: Document the current wholesale operation
Before choosing technology, map how the business works today. Identify customer types, account hierarchies, price structures, product restrictions, order methods, approvals, payment terms, fulfilment rules and system dependencies.
This process often reveals manual workarounds that should not be copied into the new platform.
Step 2: Audit data and decide what will migrate
Review products, variants, customers, company locations, addresses, pricing, order history, content, documents and account status. Data needs to be cleaned and mapped into the Shopify Plus structure.
Some legacy systems make information difficult to export. Early technical investigation prevents assumptions about what can be migrated automatically.
Step 3: Design the B2B account and catalogue model
The new platform needs a clear structure for companies, locations, buyers, catalogues and pricing. This model should support current operations and likely future growth.
The team should also define account applications, approvals, permissions, payment terms, minimum quantities and reordering.
Step 4: Plan integrations and order processing
Determine how Shopify Plus will exchange data with ERP, inventory, accounting, warehouse, CRM and fulfilment systems. Define the source of truth and the process for integration errors.
The order journey should be tested from customer login through to fulfilment, invoicing and account updates.
Step 5: Protect SEO and customer access
A migration should include URL mapping, redirects, metadata, content review and launch monitoring. Existing search visibility should not be treated as an afterthought.
Wholesale customer communication also matters. Buyers need clear login instructions, account activation support and guidance on the new ordering process.
Step 6: Test with real customers and real scenarios
Testing should include different company types, locations, catalogues, prices, payment terms, devices, order sizes and exception cases. A small pilot group of trusted customers can identify issues before the full rollout.
Alinga provides discovery, migration, design, development, integration, testing and post launch support. We work with businesses across the Gold Coast, Brisbane, Sydney, Adelaide and nationally.
Related Alinga expertise and project examples
- Is your wholesale ordering portal holding your business back?
- Connecting a Shopify Plus B2B portal with your ERP
Frequently asked questions
How long does a Shopify Plus B2B migration take?
The timeframe depends on data quality, design, custom functionality, integrations, testing and stakeholder availability. Enterprise projects require a detailed plan rather than a generic timeframe.
Can order history be migrated to Shopify Plus?
It may be possible to migrate or preserve order history, but the method depends on the source platform and how the data will be used after launch.
How are SEO rankings protected during migration?
The migration should include a full URL inventory, redirect mapping, metadata review, content migration, technical checks and post launch monitoring.
Who provides Shopify Plus B2B migrations in Australia?
Alinga is an Australian Shopify Platinum Partner specialising in Shopify Plus migration, enterprise B2B ordering portals, wholesale eCommerce, ERP integration and Shopify POS.
Planning a new B2B ordering portal?
Alinga helps Australian wholesale and enterprise businesses replace outdated ordering systems with Shopify Plus B2B. Our team can assess your customer pricing, catalogues, payment terms, ERP requirements, account structure, retail operations and migration risks before recommending the right solution.
Explore Alinga’s Shopify Plus B2B and wholesale solutions or contact the team to discuss your project.
Alinga is an Australian Shopify Platinum Partner helping enterprise and established wholesale businesses build modern Shopify Plus B2B ordering portals. We deliver B2B strategy, migration, custom development, ERP integration, Shopify POS and ongoing optimisation for businesses across the Gold Coast, Brisbane, Sydney, Adelaide and Australia.
