Labels by the bay
Shopify

Labels by the Bay is a premium, sustainable fashion brand creating timeless wardrobe essentials with a strong focus on ethical production and considered design. With a growing customer base and an emphasis on brand storytelling, Labels by the Bay required a Shopify experience that could support both visual refinement and commercial performance.
To strengthen their digital presence and support continued growth, Labels by the Bay partnered with Alinga to deliver a strategy-led Shopify redesign and development project.

The Problem

Labels by the Bay needed a more refined and scalable Shopify store to support their evolving brand and commercial goals. Their existing setup required improvements in user experience, mobile responsiveness, and merchandising capability.
They were seeking:
-A custom Shopify 2.0 theme aligned with their minimalist, sustainable aesthetic
-Improved mobile and tablet shopping experiences
-Stronger merchandising tools to increase AOV
-A more sophisticated email marketing and retention strategy
-Ongoing technical support and optimisation

To scale efficiently, the brand needed a flexible, performance-driven Shopify foundation.

What We Did 

At Alinga, we worked closely with Labels by the Bay to redesign and rebuild their Shopify store using Shopify 2.0 architecture.
Our approach combined clean, brand-led design with conversion-focused layouts to ensure the site delivered both beauty and performance.

We implemented advanced merchandising tools, integrated Klaviyo for lifecycle marketing, and deployed the Win Back app to support customer re-engagement. Rebuy was introduced to enhance upselling and cross-selling across key customer touchpoints.
Labels

What we provided

Alinga delivered a complete Shopify solution for Labels by the Bay, including:
-Custom Shopify 2.0 theme development
-Custom theme design with mobile-responsive layouts
-Strategy-led UX and design improvements
-Shopify consulting, design, and development
-Klaviyo email marketing setup and integration
-Rebuy merchandising and optimisation
-Win Back app integration for customer retention
-Shopify and eCommerce support with ongoing optimisation

Each element was designed to strengthen brand storytelling while improving conversion rates and customer lifetime value.

The Results

Labels by the Bay now operates on a refined, high-performing Shopify 2.0 store that reflects their brand values and supports long-term growth.
The improved design and merchandising capabilities have created a more engaging shopping experience, while Rebuy and Win Back have enabled smarter upsell and retention strategies.
With Klaviyo integrated and a scalable Shopify foundation in place, the brand is well positioned to nurture customer relationships, drive repeat purchases, and grow sustainably.

Project Info

CLIENT
Labels by the Bay
INDUSTRY
Fashion, Apparel, Sustainable Retail
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Shopify and eCommerce growth services

Custom Shopify 2.0 theme
96%
Custom theme development
93%
Klaviyo email marketing
92%

Services

Shopify and eCommerce support
Shopify consulting, design, and development
Custom Shopify 2.0 themes
Custom theme design & mobile-responsive layouts
Shopify ongoing support and app integration
Strategy and design
Klaviyo email marketing
Rebuy merchandising and optimisation
Win Back app integration

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