Has your business come to the point of stagnation? Did you start out with big dreams but now are frustrated because you can’t see any growth? Worry no more, we are here to turn the tables and take you to the heights that you once had imagined to be at.
Today, we will be spilling the beans about expanding your Shopify online store.
Understanding the Meaning of Scaling
Let us first understand what exactly does scaling mean. The term can come up as an ambiguous one. Scaling should not be only equated with grabbing the attention of buyers and increasing traffic to your site, though that too is essential.
Wise management of backend operation will help in the smooth functioning of the store. Keeping up with the demands of the customers should be the priority followed by order fulfilment.
Another important tactic is to work with an experienced Shopify Experts Agency to help you with the support and growth of your store.
For the orders, there are fulfilment centres who specifically handle dispatching, packaging, shipping, and delivering. Equal division of work results in faster deliveries. At the same time, fulfilment centres should be wisely chosen to make timely deliveries. When you are free from such worries, then you can solve more front-end issues and focus on creative marketing strateges to expand further.
Adequately equipped websites can easily handle the influx of traffic. Especially on holidays, people, getting attracted to discounts, visit many online stores.
Therefore, you should ensure that your website uptime is almost 100%. No one is fond of laggy and slow websites that take ages to load.
Bandwidth should also be sufficient to manoeuvre inundation of orders.
Website customisation also plays a vital role in terms of website management. The first impressions of a website are enough to convince a potential customer to stay on it. Hence, the website should have a striking yet simple look to infatuate the visitors.
Spending money on advertisements is another key to scale your business. Consider this an investment. Optimise the paid channels such as Google Ads, Instagram, and Facebook to captivate the target audience.
SEO – Shopify Search Engine Optimisation
Focusing on the value of SEO is conducive to the development of your business. Google Search Console is a magical tool which will be very beneficial. It will give you tips on how to improve your website on Google.
Start by optimising your website’s SEO. On-Page SEO is a crucial element to do this.
Platforms like Klaviyo will help you build a strong email strategy. Through these emails, you can promote your brand and send discount offers to grab people’s attention. Analyse your target audience and their preferences to promote products that interest them.
ERP – Enterprise Resource Planning
Integrate your website with an ERP system which will take care of all your backend operations. It will lighten your load and help you look deeper into other essential tasks.
Below you will find some of the ERP systems Shopify has integrated with. These will make scaling your business painless for you.
Ostendo is specially designed to make the lives of all employees better. It takes care of several operational activities which boost the cash flow. Both Shopify and Ostendo helped Connector Tech ALS, Australia’s leading supplier of harsh-environment electrical connectors, scale their business.
It is an inventory management software which helps achieve 100% control on the products you sell. It is known for promoting transparency between suppliers, production, inventory and customers.
It is tailored to organise orders and payments and to store data in one place for a flawless business.
Cin7 is another ERP system which simplifies the management of the business. Effortless business experience is their primary aim.
All these are some of the major points that should be kept in mind and implemented to scale your Shopify store.
Looking for a new website or wanting to grow your Shopify eCommerce store ? We would love to help you
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