- Too much info
Your website is all about providing a service, let’s say graphic designing, as an example.
It’s tempting to list every training you’ve completed, even the ones you’ve just started, and throw in the fact that you enjoy welding large sculptures. But let’s face it, that’s overkill!
We’ve all visited those startup sites that cram every possible piece of information onto the first screen the customer encounters, and half of it doesn’t even relate to why we visited the site in the first place! Which brings me to:
- Not enough info or how can I contact you?
Gorgeous pictures, well-written copy, fantastic testimonials… but where on earth is that tiny “contact me” link hidden, buried three scrolls down and tucked away in the bottom left corner of the page?
Customers want to know you’re available! Display your phone number, email, and social media buttons prominently. These are the things that should be taking up prime real estate on your site, not some badge boasting about “80% research” that nobody understands anyway.
- Too much trendy ‘stuff’
For example: A fitness guru’s page featuring sassy memes about the farming industry, a motion-graphic animation, a background of moustaches and birds, a link to classic 1950s banana seat bicycles, and a photo of three tattooed women holding mason jars.
Someone in search of a new personal trainer might be utterly bewildered and put off by such a sight, ultimately leading to a lost sale. (It’s even worse than you think!)
Sure, your Shopify online store or eCommerce site can look slick and showcase a variety of elements, but it doesn’t need to jump on every passing trend to provide value to your customer.
No fancy infographic can convey your message as effectively as clear information about the type of training you offer and whether your clients have achieved their goals.
Collaborating with a Shopify developer in Brisbane can help filter out the trendy noise, leaving behind only the essential design elements.
Do you fear your site might be making mistakes and driving customers away instead of drawing them in? We’d love to chat with you and assess your current situation. Reach out to us today, visit Alinga Shopify eCommerce for a free quote!
At Alinga eCommerce, we’re experts in Shopify development, specializing in creating effective online stores tailored to your needs. Contact us today to see how we can elevate your eCommerce game and ensure your website speaks directly to your customers.
