The best asset that you can have on your side (as an eCommerce Business Owner) is Customer Reviews. In Gold Coast web design, it is very important to have palpable, realistic reviews from the customers. This will help in increasing the credibility of your site by enhancing social credibility about the business you own.
Statistical data supports the fact that there is a huge impact of Customer reviews on conversion rates. Your sales are majorly affected by what people have to say about your product. According to Forbes, 88% of the customers read online product reviews. 100 reviews on your site can increase the conversion rate by 37%. Consumer reviews are more trusted than any product description mentioned by the site owner or the manufacturer.
By providing the essential option of Product/Service review, you are giving your consumers, the opportunity of sharing their experience with your site and your service. This is a show of faith. You are showing them that their opinion is of great value and their satisfaction is what you are striving for. A customer loves expressing his views, why not give them a platform for it? By reviews, you can also analyze what are your strengths and where are you lacking. You can provide solutions to their problems in case of negative feedback. Communication is the most important thing in any business. Thus, reviews are a brilliant way to give quality customer service.
Your SEO gets improved a lot by Reviews. Enhanced snippets that contain review ratings in the search improve the conversion rate heavily. It is amazing to include to amalgamate these snippets to your website, you can always utilize them on other networks, such as Facebook, Google Places, etc. These snippets, having a good SEO show up in the search results!
Negative reviews are not necessarily bad. It is actually good to have mixed reviews. When a customer finds all 5 stars and excellent reviews, they smell something fishy, like tampering. Mixed reviews help the customer decide better for themselves. Only good reviews may cost you your credibility. Think like a customer, would you buy something that has only 5 stars?
There are some ways to get more customer reviews. You can persuade the customers for sharing their reviews by giving them offers or incentives on successful review submission. You can pay people to give reviews for your site. You should have a practice of regularly informing the customers about reviews through your newsletter and other platforms. It is an important feature in Gold Coast Website Design, to directly ask the customer to review the product after they’ve bought it. You can do this by sending them a mail after a few days of delivery, asking them how did they like the product.
One great thing you can do is provide potential buyers with the option to rate reviews. You can create catchy lines asking them if the particular review was helpful to them or not. This way, you can have a collection of efficient reviews. It is like a rating system for rating systems. When a customer sees a top rated review, they are bound to trust it more. The credibility of your review system is established. Review charts and graphs should be setup to let the customers know how many good and bad reviews does the product have.
Modify your Web design Gold Coast in such a way that it enables the consumers to easily provide reviews. Reviews are good for your SEO. They are also really good customer care. Remember, Customer satisfaction is everything.
All in all, reviews can get you a good conversion rate. It could be the boost that you need in your sales. Contact Alinga today to get more conversion rates and boost sales with the the help of customer reviews!