Content Marketing is nowadays rolling on the top of the marketing channels list with highest rate of conversions than any other marketing channel. It is all about engaging readers by sharing valuable content. When used with ecommerce website, content marketing requires a perfect ecommerce web design and relevant content. It is a big challenge to create engaging visual content for social media posts.
Sharing links and text-based tweets are not enough to gain attention from the targeted audience. A report shows that articles with images boost the number of their readers by 94%. A visually appealing content is more appreciated and shared. A content is not only about perfect with the words, but it is about how attractive it is visually and how it can engage the readers to stay back on the page to read until the end. According to report by Clickz, it has been said that 84% of the communication will be made visual by 2018
Moving ahead, this blog will guide on how you can create engaging visual content for social media.
Curated Information Along with Success Story is a Must : A content is not just posted for some promotion on the social media. A reader will share it or like it only if he has got some information from it. You should provide some strong information in order to attract all your targeted audience. The information should be relevant to the field of the audience you have targeted along with a success story is an addition to the beauty of the content. For an instance, if you are advertising regarding any content or event, your content should inform everything an event enthusiast want to know. It should contain every information be it the timing or the venue.For an instance, you are writing about offers available on any online store, the ecommerce web design should be shown on your post.
Statistics Will Prove Your Statements : Here comes the turn of stats. In a content, if you have mentioned a statement which none can believe easily. At this time, you should use some stats to prove your statements. Make use of the proven stats to prove the relevancy of the statement mentioned by you. When you use this, the reader directly gets attracted to your content and starts reading the word content mentioned. Stats can be mentioned in a graphic way or you can use an infographic to provide total information regarding your content in a pictorial form. According to a stats by Content Marketing Institute, it is found that leading content marketers who provide curated information tend to earn 7.8 times more traffic than those who do not.
Relevant Images Attracts the Reader : If your content is only about words, it will be boring. No reader would stay back to read till the end. This will, in turn, increase the bounce rate. So it is a smart way to add certain relevant images supporting to the content which can make the reader understand the facts and figures of your content easily. Images will make the reader to like the post. Visually attractive itself means the use of relevant and beautiful images. For an instance, if you have written an article regarding fashion which explains the draping style of saree, the reader would understand better if they see the relevant images and various draping styles, instead of reading.
CTA is Mandatory : While writing a Meta Description, it is necessary to mention CTA, the same way when you write a content for social media, if you use interactive CTA, you can create sale by making the reader share your post which will indirectly increase the readers attracted towards your post. In return, you will gain an increase in the number of your followers. Hence by using an interactive CTA, the ultimate goal of sales can be achieved easily.
GIF is the New Trend! : When posting on social media, nowadays, gifographics are the trending things that can be added to your content. Gifographic is a short video that explains your point. These create a funny impact on your content which can create more engagement of the readers. Graphic Interchange Format are easy to consume, better than images and are cheaper than videos.
So, Use this strategies in order to create engaging visual content for publishing offers of your ecommerce website in a proper format of the ecommerce web design and earn more and more traffic.