Email marketing works. In the past, marketers were quick to write off using email to grow your business. They have certainly learned their lesson. Email marketing is one of the fastest ways to grow your customer base. Here’s how you can design beautiful, eye-catching emails to market and grow your Gold Coast ecommerce store or service based online business.
How to use email marketing
In the online marketing world, the phrase, “the list, “gets thrown around often. “The list, “refers to a company’s number of email subscribers. These subscribers may signup organically via a newsletter offer. Alternatively you may automatically add customers to your regular email list after each purchase as per an agreement once a sale has been made.
Having direct access into your ideal customer’s inbox is a golden opportunity to stay in touch with them. You can also directly tell them when you are launching a new product or having a special sale. If you have a company blog this is a great place to get double the miles by repackaging it as a newsletter.
Choosing an Email Platform
There are tons of options when it comes to choosing an email platform. Some are paid, other are free. While the free one’s will allow you to send mass emails to your list, they are often limited in the scope of what can be accomplished. Posts might need to be created as you go instead of scheduling them ahead of time. The downside to a paid program is the monthly fees, which overtime can add up.
Another option is ByEmail. ByEmail is a product that offers a one-time fee and after that you can send emails to up to 2000 customers and followers on your email list. They offer reports, metrics, and analytics to gauge how your emails are being viewed and who is clicking them to open or click the internal links.
Designing Your Email
To get the best response, your emails need to look good. Polished. Professional. Classy. These are the words your receivers should think when they open one. Not thrown together or cheaply made.
Ah, but you might be questioning; how can you create a well-designed email? Especially if you are the creative- graphic designer type? Luckily, email marketing platforms have already thought of that for you.
You have the choice of uploading your own professionally designed templates, or using one of theirs which you can then customize to match your branding and tone. The easy option is to check with a Brisbane agency specializing in web design before you send out your first campaign. A professional specialising in eCommerce website design will be able to help you create the perfect template and check that you have included all the information you hope to reach your potential market.
Are you using email marketing to drive business to your Magento online store? Or perhaps you have a service based business, like coaching or fitness training that is looking for more clients. Email marketing is the best way to let your customers know when you have an irresistible offer and to make sure they don’t miss out. If you would like more information on setting up email marketing, or have questions about designing your email template give us a shout over at Alinga. We are a Brisbane agency specialising in web design and Magento ecommerce. We would be happy to answer any of your questions and get you started.