In the modern, technological world we live, businesses need a website to take advantage of the number of potential customers who will exclusively use the Internet to find information and buy their products.
However, having a website is just the first step. If you’re serious about your business, you need to invest time and money in effective web design to stand out and attract your target customers.
Here at Alinga Web Design we build websites for clients that will effectively and intelligently build up a customer base and increase profits.
We recommend these 5 easy steps to get you started on the path to a successful website:
1. Balance Between Looks And Functionality
It’s undeniable that appearances matter when it comes to web design. A customer will judge the quality of your business immediately when they land on your site.
But this doesn’t mean you need a flashy design. A simple style that suits the demographic you’re targeting is crucial. Pages need to be functional, clearly show the information a potential customer is looking for and load quickly.
If an overly designed website compromises on any of those key features, the business will suffer as customers walk away and find more accessible information.
2. Navigation Is Key
Poor navigation will mean that anyone coming to your site will just move on elsewhere potentially to one of your competitors!
Having a clear header image and menu that sends people directly to what they’re searching for is an absolute basic of effective web design.
Having additional links to similar content at the bottom of web pages can also help customers to find new information and products as well. Take the guess work out and make it as easy as possible for customers to find what they want.
3. Focus On Your Local Area
Having a focus on your local area can help your business to seem more genuine and trustworthy. Know the demographic you are trying to attract and tailor your web design to fit.
At Alinga we focus on areas such as the Gold Coast for our work, because we believe we can give our customers a better product by knowing the lay of the land.
4. Mobile Friendly Web Design
More and more people are using mobile devices to search for information and buy products. If your website isn’t mobile friendly then you will be losing out on an increasingly large and important market.
Make sure you invest in web design that looks good and functions effectively on all mobile devices from smartphones to tablets. This includes ecommerce sites make sure that they function correctly both on a desktop and via mobile access.
5. SEO Content
More customers will come to you if they can find your website. Search Engine Optimisation (SEO) is a crucial aspect of good web design, because it’ll help your website to rank higher on search engines such as Google.
Having an SEO specialist work on your website is something you can’t afford to miss out on. And having informative content written for your site can keep you at the top of the search results for your product or service too.
We have years of experience working on the Gold Coast helping businesses to create a lasting connection with their customers. If you’re interested in working with us, check out the full range of services we offer and receive a free quote today.