With the holidays just around the corner, customers are getting ready for some serious shopping. Busy schedules and family obligations have made online shopping the perfect answer to getting gifts bought stress-free and quickly. This means you need your Gold Coast eCommerce store optimized for guests and create some killer sales offerings to keep them coming back for more later in the season.
Here are some ideas how to make the most of this holiday season and get those sales up!
Showcase your promotions and sales
Make the shopping experience easy for you customers, by creating new sales pages featuring your promotional products. Sort products by category, such as kitchen gadgets. Don’t forget to recommend complimentary products once a customer has added a product to the shopping cart. Your Gold Coast ecommerce developers will be able to help you set this feature up. Holiday sales are the perfect place to begin your venture into upselling if you haven’t already begun this practice.
Spread the word
Don’t forget to add your new sales categories to your email newsletter, promotional emails and social media pages. An easy way to market all holiday season is to create a holiday banner for use across all your social media accounts. This can include any promo codes and/ or info on your newest product launch.
For your actual site, if you want to decorate it up a bit, ask your Brisbane web design team about the Magento Banner Management System extension, or other options to creatively add some festive flare to your Magento eCommerce shop.
SEO and Searching. Make it easy for them.
Your Gold Coast ecommerce developers can work with you on updating your store to make finding sale items and promotions super easy. Extensions like Sphinx Search optimize customer search results and catch small errors like spelling mistakes.
We know how tedious product labelling can be for a small-to-medium sized business. Magento extensions like Product Labels, make it easy to label your image in any area of the photo. It can be setup to change the labels back to normal, after the promotional season has ended; automatically.
It is always a good idea to have your SEO up to date, but especially during a promotional period. Don’t let your shop get lost in the sea of holiday sales. Your Magento ecommerce developer can assess your shops SEO and bring you the customers who are searching the internet for exactly what you offer.
Make customers an offer they can’t refuse
- Shopping for others is fun. Shopping for ourselves is even more fun. Add in some cool bonuses this season, like a buy one, get one free sale to attract even more customers.
- If you are promoting your store with an email list- create a code that allows sharing with a friend for an additional % off the customers purchase.
- There are many free design programs out there that make creating custom gift tags fast, easy, and inexpensive. A personal touch that saves your customers time will be well appreciated.
- Special delivery offers are a favourite among shoppers. Reassess your shipping options to see where you can offer your customers the most value this holiday season.
We want your sales to soar this season. Can we help get your Gold Coast ecommerce store optimised for your upcoming promotions? Our Gold Coast web design team and ecommerce developers are ready to update your site and answer any questions you have. Contact Alinga to see how we can help.