One of the reasons that most businesses would fail is that it has become inefficient to keep the business up. Any business should have a balance of providing products or services that can provide the seller not just a break-even chance in the business but being able to profit from it. That is one of the risks of creating your business be it where you have the physical office where you market the goods or a web-based business that you manage online.
Making sure that the business you are setting up can return profits to you also entails planning every step that you would like to take. Having the capital to start a business is not enough, you need to plan your strategy. If you are new min the business and wants to reach a wide market at a limited capital, online marketing is the best solution for you. But, that does not mean that online marketing is a no-brainer step for everyone. You have to make sure that here is a demand for the products and services that you would be offering. Make sure that the services you need to start your online business is stable, cost-efficient as well as user friendly.
A reliable web hosting service and a good web developer does not come cheap but does not need to be very steep. These can ensure a great Online Business, couple it up with great products and services which can hit a target market and you are sure that your business would be cost-efficient as well as profitable to YOU as a business owner.