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AlingaJuly 26, 2016

How to enhance user experience with material design

By Alinga

An important part of our success at Alinga, as a Gold Coast website design firm, is that we’re able to successfully incorporate the latest design trends that help enhance the user�s experience, also known as UX. Google�s material design language greatly enhances UX and is poised to change the future of the web design industry.

Read on to find out more on what Material Design is and how we can implement it in your Gold Coast website design to enhance the UX of your website visitors.

What is Material Design?

With its material design language, Google attempted to create a unified design language across all devices and can even be implemented in mobile apps. Using a grid layout, material design promotes a consistent look across screens and devices and uses depth and animations to enhance intuitive interactions.

Ways to enhance UX with material design

Here are some of the ways that our Gold Coast web design team at Alinga can implement material design to enhance the UX of a site:

  • Unified screens: material design enables our Gold Coast mobile apps to have the same appearance across all types of devices and screen sizes.
  • Increased flexibility: material design offers developers flexibility that enables them to work more freely on addressing the unique issue of various devices. Instead of working in strict environments, they now have more solution and tools to work with.
  • Uses new hardware and technology: unlike most other design languages that were developed for older technologies, material design relies on physics and modern technology to show eye-catching animations, depth and shadows.
  • Material design goes beyond just being flat: Many designers feel that the trend in UI design is increasingly leading towards unity with the real world, and material design was certainly inspired by that view. Material design looks to make technology feel less like technology.

Material design is one of Google�s biggest developments ever and so far the results are looking very positive and transformational. The bolder and more functional design showcases their tremendous innovative designs and is sure to become main stream in no time.

As a Gold Coast web design firm, our goal at Alinga Web Design is to create the most amazing and professional-looking websites that will help drive traffic and sales to your business. Contact Alinga for a free consultation on how material design can be implemented in your website today.

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