A well managed email direct marketing is one of the most effective communication mediums to compliment your online strategy. We have provided a comprehensive list of the best email marketing tips and techniques to increase your open and conversion rates
Email is one of the most powerful and yet one of the most abused mediums of communications we have. Do not buy marketing lists and send email campaigns to them, this is a breach of the anti spam act
Build and send to a targeted list
Sending your email marketing campaign to a target audience will always yield better results. Send a unique campaign to this target market not your whole subscriber list. The best way to obtain a targeted list is to offer a subscription sign up just for that product/service, publish an informative white paper article with a subscription to download. Remember, you need to receive the users permission to send to them.
Avoid the spam filter triggers
Don’t pollute your newsletter with the same keyword, or add known spam filter keywords in the subject line like; Free, $$$, discount
Cut the content and stop talking about yourself
You know your great, but your customers don’t want to read about you. What’s in it for them? While it’s nice to create your own PR and provide the latest news on the business this is a marketing medium to attract customers to use or purchase from you.
Put all the important information to the top of the email!
Short sentence’s with call to actions to your website. Brevity is a key to successful response rates.
Give the customer a personalised option
Go that extra step and provide personalised subject line and greeting message. Provide an update preferences link so your customer can alter their name or email address. Provide a web version link so your customer can view the newsletter in a web browser. Provide a unsubscribe link that works, sounds simple but it’s amazing that so many email marketing platforms don’t provide this. Our email marketing software provides you all these options.
Experiment with your Subject Line & From Name
This is what your recipient will first see and a determining factor if they will open the email. Be creative and measure your success. Our email marketing software platform allows you to run subject line test to maximise your open rates. You can create 2 different subject lines, run a test to a small percentage of your subscriber list to which one has the highest open rate and then send the best result to the remaining subscribers.
Experiment with sending times and measure your results
Don’t send campaigns on a weekend, public holidays, national events or holidays. Monday is the best day for sending campaigns. Different times for different markets.
Encapsulate your brand
Email marketing should reflect your corporate branding and overall marketing strategy. Ensure you have consistency with images, logos and designs. Remember your newsletter campaigns are a extension of your brand and what your customers relate to.