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AlingaJuly 26, 2016

The 4 most powerful benefits of using YouTube in your online marketing campaign

By Alinga

Alinga Web Design’s online marketing strategy services have enabled us to help businesses become very successful and have earned us a reputation for being one of the most respected Coast web design teams in the business. YouTube is one of the most powerful social media platforms, yet it is still widely under appreciated.

Whether you have a Gold Coast eCommerce store or are looking for a great way to promote your business with your professional Gold Coast web design, YouTube can be an effective tool to promote your brand and boost your sales.

Here are some of the main benefits that YouTube can provide for your business:

  1. Expose your brand to potentially millions of viewers: Video has become one of the most effective ways to market your business these days. With about 4 million people watching videos on YouTube on a daily basis, your potential to reach a larger amount of customers is increased exponentially. Whether you create your own videos or place ads on other people’s videos, the opportunity to find your ideal target customers has never been easier or greater.
  2. Using YouTube for marketing boosts your SEO ranking: Google has taken note of the power of using video for online marketing and now considers videos to be as important as text documents like blog posts. It only makes sense to include original high-quality text articles AND YouTube videos to provide a significant boost to your SEO.
  3. Video Content is much easier to repurpose: Just because you�ve talked about a particular topic on your Gold Coast eCommerce website before, doesn’t mean you can reuse it in an updated way to keep driving new traffic to your website. In fact, repurposing old content is a great idea and is easy to implement within your Gold Coast web design. A couple of examples that can be done include turning an old podcast into a presentation, or an infographic or even a video series.
  4. Boost your email list signups: Boost your email marketing strategy by using software that lets you embed signup forms right onto the YouTube videos themselves. Videos will pause to give your future customers time to fill in their info.

Still, think YouTube is only good for wasting time on the internet? Boost your online sales now by contacting Alinga Web Design to get more information on the benefits YouTube has to offer.

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