Building an email list is one of the most important things you can do for your business. The email list is all yours, once you have someones email address you are able to get personal with that person, where options for sales become unlimited.
Building an email list takes time and isn�t easy. Here are 5 ways you can incorporate a newsletter signup form into your web design.
Create A Great Newsletter
Getting other people to tell their friends and family about your newsletter is the ultimate endorsement. To get people telling others to join your email list you need to send out great emails. The newsletter needs to look good as well, matching up with your web design nicely.
Create A Highly Targeted Email List
People will probably be joining your list for different reasons. If you have a newsletter going out multiple times a week, not all the content is going to please everyone and may convince them to subscribe. By creating multiple email lists you can send out information directly relevant to certain segments. When marketed correctly, this will convert website visitors into email signups significantly. There are a bunch of ways you can design this on your website.
Add A Signup Bonus At The End Of A Blog Post
Have you written an epic blog post? You can capitalise on the quality content by providing additional bonus content in exchange for their email address. With high quality content, you will be able to convince people to pass their email address over happily as they want more, more, more. Making these additional offers look attractive on your site is as important as the content itself.
Add A Popup To Your Website Asking People To Join Your List
Popups are topical at the moment as they can be a frustrating experience. They are topical however because they work, by having a popup box on your website you are temporarily forcing the reader to acknowledge your signup form. Make sure the pop up is attractive with great copy!
Actively Build Up Your Email List Online
Just because your email list is an online event, does not mean you cannot continue to build up your newsletter offline – ask people outright for their email address if they are interested in what you do.
Internet marketing strategies can be a touchy subject and some of the above strategies may make you feel uncomfortable when visiting a website. If this is the case, do not consider the strategy for your own website.
Having trouble building an email list? Contact the team at Alinga, they�ve worked on websites in a variety of industries and are able to help you create a web design to boost your email sign ups.
