1. Set Up Analytics: Use Google Analytics to track mobile bounce rates, session durations, and conversion paths.
2. Monitor Mobile Usability: Google Search Console helps detect issues like improper text size or slow page speeds.
3. Use SEO Tools: Tools like site speed monitors, rank trackers, and heatmaps focus on mobile metrics like load times and user behaviour.
4. Track Key Metrics: Focus on mobile bounce rates, session lengths, page load times, and search rankings.
5. Optimise Mobile Design: Ensure content scales properly, buttons are easy to tap, and text is readable.

Tracking these metrics helps you spot issues early, refine your mobile experience, and stay competitive in Australia’s growing mobile shopping market.

Required Mobile SEO Tracking Tools

To improve your mobile SEO, it’s crucial to use the right tracking tools. These tools provide insights that help optimise your Shopify Plus store for mobile users.

Google Analytics Setup

Set up Google Analytics through Shopify Plus Admin (Online Store > Preferences) and turn on enhanced eCommerce tracking. This setup helps you understand mobile user behaviour by tracking:

• Mobile conversion paths
• Bounce rates specific to devices
• Traffic sources for mobile users
• Page load times on different devices

Use custom segments to filter traffic by device type. This allows you to pinpoint your best-performing mobile products and identify where users may encounter issues during their shopping journey.

Google Search Console Setup

After verifying your site, take advantage of these reports:

• Mobile Usability Report: Detect mobile-specific issues like improper text size or viewport settings.
• Performance Report: Analyse search analytics filtered by device type to monitor mobile rankings.
• Core Web Vitals: Measure mobile page experience metrics.

Enable monitoring for mobile-first indexing to ensure your store aligns with Google’s mobile-first standards. You can also set up alerts for any significant changes in your mobile search visibility.

Professional SEO Tools

In addition to Google tools, advanced SEO platforms can provide deeper insights into your store’s mobile performance. Here are some useful tool categories:

Choose tools that offer mobile-specific features, integrate seamlessly with Shopify Plus, and provide real-time monitoring and alerts. These capabilities ensure you stay on top of your mobile SEO efforts.

Mobile SEO Performance Metrics

Once your tracking tools are ready, it’s time to focus on the key metrics that shape mobile performance for your Shopify Plus store.

Mobile User Data

Keep an eye on these mobile-specific metrics in Google Analytics:

Analysing user flow data can help you identify where visitors tend to leave your site, so you can make quick adjustments.

Site Speed Metrics

Technical speed metrics are just as important as user behaviour when it comes to mobile performance. Use Google PageSpeed Insights to track these metrics:

• First Contentful Paint (FCP): Time taken for the first visible content to load.
• Largest Contentful Paint (LCP): Time for the largest visible element to load.
• Time to Interactive (TTI): Duration before the page becomes fully interactive.
• Cumulative Layout Shift (CLS): Measures unexpected layout shifts during loading.

For Shopify Plus stores, focus on optimising image sizes and reducing the impact of third-party apps to improve load times. Faster pages can lead to better mobile search visibility.

Mobile Search Rankings

Pay attention to these ranking factors:

• Position Tracking: Compare mobile keyword rankings with desktop data to identify any gaps.
• Click-Through Rate (CTR): Track how often users click on your mobile search results compared to historical trends.
• Mobile Impressions: Monitor how often your site appears in mobile search results. Set alerts for sudden drops, which could indicate technical issues.

Regularly monitoring these metrics will help you catch potential SEO problems early, keeping your Shopify Plus store competitive in mobile search.

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Mobile SEO Improvements

Use your tracked metrics to make targeted changes that enhance mobile performance.

Mobile Design Check

Conduct a mobile design audit using Google’s Mobile-Friendly Test. Prioritise these key elements:

Test your layout on various devices, paying close attention to product pages and checkout processes. Chrome DevTools‘ device emulator can be a helpful tool for this.

SEO Text Optimisation

Refine your meta content for mobile search:

• Meta Titles: Keep them under 55 characters to avoid truncation.
• Meta Descriptions: Limit these to 120 characters for mobile-friendly displays.
• URLs: Create short, descriptive URLs.
• Heading Structure: Use a clear H1-H6 hierarchy for better readability on smaller screens.

Break your content into short, scannable paragraphs with 2-3 sentences each. This improves mobile readability while maintaining SEO effectiveness.

Rich Snippets Setup

Use structured data to enhance your visibility in mobile search results:

1. Product Schema

Add product markup that includes:

• Price in AUD
• Stock availability
• Product ratings
• Delivery details

2. Organisation Schema

Include essential business details, such as:

• Physical address
• Contact details
• Business hours
• Social media links

3. FAQ Schema

Add FAQ markup to product pages to answer common customer questions about shipping, returns, and product details. This can help you occupy more space in mobile search results.

Before publishing, test your structured data with Google’s Rich Results Test tool. Then, monitor your mobile search performance through Google Search Console to ensure rich snippets are appearing correctly.

Progress Tracking and Updates

Once you’ve identified your key metrics, use these strategies to keep improving your mobile SEO performance.

Monthly SEO Reviews

Set up monthly reviews of your mobile SEO data. Focus on metrics like bounce rate, session duration, pages per visit, mobile usability, and Core Web Vitals. Regular checks help you spot issues early and measure the impact of your SEO adjustments.

Shopify Reports Configuration

Customise Shopify reports to monitor mobile revenue trends, device-specific conversion rates, cart abandonment rates, and page load times. Set up alerts for any sudden changes that might need immediate action. Use these reports to understand how your store is performing and identify areas for improvement.

Analysing Market Position

Keep tabs on your market position by examining search visibility, site speed, usability scores, and conversion rates. This analysis gives you a clearer picture of where you stand and highlights what’s working. Document your findings to track which strategies are delivering results.

Summary

Track mobile SEO on Shopify Plus using key analytics tools and regular monitoring. This approach helps assess performance metrics effectively.

Keep an eye on mobile user behaviour, site speed, and search rankings to quickly spot issues. Use this data to refine mobile design, SEO content, and rich snippets, boosting search visibility.

Set up monthly SEO reviews and tailored Shopify reports to measure progress and guide your strategy.

As mobile shopping continues to dominate retail, keeping up with mobile SEO is crucial. With over 20 years of experience, Alinga creates Shopify Plus stores designed to perform well in Australia’s mobile-driven market, ensuring your store stays competitive and visible in search results.

Are you ready to elevate your online business to the next level? With automation, easy customisation, and multi-channel adaptability, Alinga’s Shopify Plus integration will help grow your e-commerce business. Our team of experts ensures that your setup is smooth future-ready, and fits every requirement. Let’s explore how Alinga can transform your Shopify platform into an effective sales tool, get in touch with us right away!

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The post How to Track Mobile SEO on Shopify Plus appeared first on Alinga.

• TinyIMG: Speeds up your site with image compression and lazy loading.
• Avada SEO Suite: Handles schema markup and meta tags for technical SEO.
• Booster SEO: Optimises images, structured data, and redirects for large catalogues.
• Yoast SEO: Improves product descriptions and meta content with real-time feedback.
• SEMrush: Advanced keyword research, site audits, and competitor analysis.
• Plug In SEO: Basic SEO checks and fixes, great for beginners.
• StoreSEO: Bulk edits and automatic meta tags for product SEO.
• Ahrefs: Backlink analysis, keyword research, and content discovery.
• SEOAnt: Focuses on local SEO and integrates with Google Shopping.
• Search Atlas: Tracks local rankings and fixes technical SEO issues.

Quick Comparison

Choose the tool that fits your budget and SEO goals. For Australian businesses, local SEO tools like Search Atlas and SEOAnt are especially useful.

1. TinyIMG

TinyIMG is a handy tool for Shopify stores, designed to improve site speed and search rankings by optimising images effectively.

Key features include:

• Automatic image compression that reduces file size while keeping quality intact
• Conversion to the WebP format, ensuring images load faster and work well across browsers
• AI-generated alt text to improve accessibility and SEO
• Lazy loading, which speeds up page loading times

The tool allows you to optimise existing images in bulk and ensures new uploads are optimised automatically, saving you time and effort.

TinyIMG also provides a detailed dashboard with insights like space saved, the number of optimised images, site speed, and suggestions for further improvements. Its seamless Shopify integration makes it a great option for Australian eCommerce businesses looking to improve site performance and image SEO.

Up next, let’s look at another tool that can help boost your store’s SEO.

2. Avada SEO Suite

Avada SEO Suite is a practical tool designed to make SEO management simple for Shopify stores. With its easy-to-use interface and smooth integration with Shopify, it helps businesses maintain a strong online presence without unnecessary hassle.

Specifically designed with Australian eCommerce in mind, this tool caters to regional SEO needs. Its intuitive setup ensures your site stays optimised, even as you update or grow your product range.

Need help crafting a Shopify SEO strategy? Reach out to the experts at Alinga, a certified Shopify Plus Partner.

3. Booster SEO & Image Optimizer

Booster SEO & Image Optimizer improves your Shopify store‘s search rankings and loading speed. It handles tasks like automated image compression and structured data updates, which are especially useful for Australian eCommerce businesses with extensive product ranges.

The tool compresses product images automatically, working with JPEG, PNG, and WebP formats to ensure compatibility across various browsers and devices.

It also generates SEO-friendly alt text using your product catalogue data. Plus, it updates schema markup for key details such as:

• Product information: AUD pricing, stock availability, and variations
• Customer reviews: Ratings and review counts
• Business details: Operating hours and contact information
• Shipping specifics: Delivery zones and estimated lead times

Tailored for Australian merchants, the tool offers region-focused features and integrates smoothly with Shopify, making local SEO simpler. It includes regular audits and detailed reports to help identify issues early and track your progress.

For professional Shopify SEO services, reach out to the certified experts at Alinga. Next, we’ll explore how this tool stacks up against others in its category.

4. Yoast SEO for Shopify

Yoast SEO for Shopify helps improve the visibility of product pages and collections in search results. It provides real-time feedback to fine-tune product descriptions, meta titles, and meta descriptions, ensuring they align with current SEO best practices.

For Australian businesses, Alinga’s certified Shopify experts can assist in applying these strategies to maximise your store’s online presence.

5. SEMrush

SEMrush is an all-in-one SEO tool designed to help Shopify store owners improve their online performance. It offers a range of features to analyse and optimise your store’s visibility and rankings.

The Site Audit tool checks your store’s technical SEO, flagging issues like broken links, duplicate content, and mobile usability problems. Meanwhile, the Position Tracking tool keeps tabs on your store’s rankings for specific keywords across Australia.

With the Keyword Magic Tool, you can find product-related keywords by analysing monthly search volume, keyword difficulty, cost per click (in AUD), and search intent.

The SEO Writing Assistant ensures your content meets SEO standards. It evaluates keyword usage, content length, readability, and even suggests SEO-friendly titles.

Want to know what your competitors are doing? The Competitive Analysis features let you dive into their top-performing pages, backlink strategies, and keyword tactics.

SEMrush also offers detailed reports to track your organic search performance and uncover areas for growth. Its intuitive design makes it easy to use, whether you’re a beginner or a seasoned pro.

6. Plug In SEO

Plug In SEO checks your Shopify store for typical SEO problems and offers easy-to-follow suggestions to fix them. This tool makes SEO more manageable for store owners, regardless of their experience. Up next, we’ll compare these tools to help you find the best fit for your store.

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7. StoreSEO

There’s not enough verified information available about Store SEO’s on-page SEO capabilities, keyword management features, pricing, or overall performance for Shopify merchants.

As a certified Shopify Plus agency, we recommend prioritising tools that offer transparent pricing, clearly defined features, and measurable results. These qualities are present in the other tools highlighted in this article, which have established reputations.

If you’re aiming for reliable SEO outcomes, stick with tools that have a documented history of success – explored further in the Tool Comparison section.

8. Ahrefs

Ahrefs is a powerful SEO tool that can help Australian Shopify store owners improve their visibility and attract more organic traffic. It offers detailed insights and features designed to refine your SEO strategies.

The Site Explorer feature provides a deep dive into your competitors’ SEO efforts. You can uncover their top-performing pages, backlink profiles, and keyword rankings, giving you actionable data to refine your content and link-building strategies.

The Keywords Explorer tool delivers Australia-specific insights, including:

• Monthly search volume trends
• Keyword difficulty scores
• Click-through rate potential
• Parent topic analysis
• SERP feature opportunities

With the Content Explorer, you can discover trending topics in your niche. This makes it easier to craft engaging blog posts and product descriptions that resonate with your audience.

Ahrefs offers transparent pricing tailored for Australian users. Plans start at AUD 149/month for Lite, AUD 299/month for Standard, and AUD 599/month for Advanced. Each tier includes more advanced features like detailed site audits and expanded link analysis. All prices include GST and are billed in Australian dollars.

The Site Audit feature is particularly useful for Shopify stores, as it checks for over 100 technical SEO issues, such as:

• Duplicate content
• Broken internal links
• Missing meta descriptions
• Mobile optimisation problems
• Page loading speed issues

Ahrefs equips Shopify merchants with the tools they need to stay competitive in the Australian market.

9. SEOAnt

SEOAnt is a Shopify SEO tool designed to improve search rankings and eCommerce performance for Australian businesses. By applying proven SEO strategies and customised merchandising techniques, it helps increase organic traffic, average order value (AOV), and conversion rates. Below, we’ll compare these tools to help you identify the right option for your store.

10. Search Atlas

Search Atlas is an SEO toolkit designed specifically for Shopify merchants. It combines keyword research with competitor insights to help improve local search rankings.

The Site Audit feature reviews your Shopify store to find technical SEO issues that might hurt your rankings. It checks elements like meta descriptions, title tags, and image optimisation, offering clear fixes.

Its Content Optimisation tool helps fine-tune product descriptions and blog posts. It provides real-time suggestions for:

• Keyword usage and placement
• Readability improvements
• Internal linking
• Meta tag adjustments

The Rank Tracking feature keeps tabs on your keyword rankings across Australian regions. It also provides reports on ranking changes and search visibility trends.

Other tools include a Backlink Analysis feature to examine your store’s link profile and a Geographic Targeting option to customise strategies for Australian markets. The platform is user-friendly, making it suitable for both beginners and experienced marketers.

Search Atlas starts at AUD $99 per month, offering a practical option for Shopify stores aiming to improve their local SEO.

Tool Comparison

This table highlights each tool’s strengths to help you find the right match for your store. For example, TinyIMG is ideal for image-heavy websites, while Yoast SEO focuses on improving content readability. Tools like SEMrush and Ahrefs provide deep insights for advanced SEO needs.

If you’re just starting out, Plug In SEO offers essential features at no cost or a minimal fee. Mid-tier options, such as StoreSEO and TinyIMG, focus on specific needs like product optimisation or image handling. For larger operations, tools like SEMrush and Ahrefs deliver advanced capabilities.

For Australian businesses, tools with local SEO features are key. Search Atlas and SEOAnt are tailored for boosting visibility in Australian search results, offering region-specific keyword tracking and local business schema integration. Choose based on your store’s size, goals, and level of technical expertise.

Final Thoughts

Choose SEO tools that align with your business goals and specific needs. When comparing options, keep these factors in mind:

• Local Market Focus: Tools like Search Atlas and SEOAnt can help improve rankings specifically for Australian local searches.
• Mobile Performance: Prioritise tools with strong mobile SEO features to ensure your site performs well on all devices.
• Seamless Integration: Look for tools that connect easily with email marketing and eCommerce platforms, creating a unified marketing approach.

Make sure your SEO investment is appropriate for your budget and the scale of your business. Once you’ve identified the right tools, it’s time to put them into action.

For the best outcomes, consider working with professionals who are familiar with the Australian eCommerce market. Alinga, a Shopify Plus agency based on the Gold Coast, specialises in implementing these tools and creating tailored SEO strategies. Their knowledge ensures your tools are used effectively and aligned with trends in the Australian market.

Related posts

• 5 Common Shopify SEO Mistakes and How to Fix Them
• How to Optimise Shopify for Local SEO
• Top 7 Tools for Shopify Keyword Research
• Top Shopify Mobile SEO Tools in 2025

The post 10 Best Shopify SEO Tools 2025 appeared first on Alinga.