The Challenge

Their old sign-up approach relied heavily on automatic discount codes, which affected margins and encouraged customers to wait for sales. Ben needed a more cost-effective way to grow email/SMS opt-ins and encourage recurring orders — especially for subscription and refill customers.

Why They Chose Win Back

Win Back allowed BioGenesis to reward customers in a more meaningful, sustainable way using a single monthly store-credit giveaway, creating excitement without eroding margins.

Implementation

• Added Win Back as a branded, science-forward on-site experience
• Integrated with Rebuy Smart Cart to capture high-intent shoppers
• Enabled Shopify’s new customer accounts for seamless store-credit issuing
• Replaced old discount-based signup forms entirely

Setup was extremely quick, requiring no development time.

Impact

BioGenesis saw:

• An increase in new email/SMS subscribers
• Stronger month-to-month engagement around the giveaway
• Improved conversion behaviour without discount expectation
• Repeat purchases triggered by customers coming back “for another chance to win”
• Savings by removing discount-driven signup incentives

What They Loved Most

Ben appreciated how quickly everything worked “out of the box” — especially the automatic store credit and ease of selecting winners monthly.

“Really impressed. Quick to install, simple to run, and the store credit reward is a great addition for our customers.”

Ben

— Ben, BioGenesis

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An eCommerce web design cannot run expressively without marketing tools and so it becomes mandatory to buy them at the cost of the business.

So here we shall help you move past the barriers and talk about how Shopify changed the life of eCommerce for better.

Shopify platform: Overriding the eCommerce barriers

The Ecommerce driven world is all about choosing a platform, convenient for your business activities and developers capabilities. Since 2006, Shopify has been the highest grossing platform because of its outbound capabilities.

Online stores have faced notable growth. Shopify allows the creation of a website, with absolutely no coding knowledge. Barring any layman to acquire any web development skills, is what makes Shopify unique.

Shopify is a robust platform for the novice business startups as well as the profound ecommerce web design who cannot foresee the coding techniques.

To know more:

Some of Shopify’s notable qualities

• Shopify hands over the entire control of the website, so now you can customize even the minute details on your own.
• Design the store in uncountable ways, with the massive collection of free and paid web designs it is possible to creates holding different visions.
• Shopify knows its way to handle every activity of the site, starting from marketing to the payment section.
• Marketing tools like a discount code, gift cards, and stor statistics are important to connect with the customers. Shopify has all of them integrated at one place, so no need to worry about the additional cost.

A relative association of Shopify and eCommerce

Shopify developers of Brisbane have its ways with eCommerce sites. It takes a lot of efforts to assert and assign the products you are selling. Even with the help of an expert professional web designer, the task can be tiresome.

The face of eCommerce world has changed since it first came into existence. Today we witness both online and offline version of the same store. Shopify POS, the mobile app is all you need to keep the link between physical and virtual store.

Alinga affiliates with the Shopify partners and experts. In these years of affiliation, some well-known websites have established their market.

Shopify’s bright and shiny future

First let’s talk about who all are the potential users of eCommerce. Right from the beginners of eCommerce, intermediates to pro-users. The pressure of work is going to go down, you won’t rely on third-party application anymore. Because everything that you need Shopify developers of Brisbane are there to deliver.

Visit us, and get a quote for your new Shopify store, today!

The visual appeal of your website communicates a lot about your business. At Alinga, we design outstanding, responsive Shopify websites. They perform well alongside appearing outstanding. Each design we build is customised to your business’s objectives and the way your clients engage. Let Alinga make it a reality if you want to offer your online store a clear, fresh design that engages clients. Get in touch with us right away to discuss your Shopify design strategy!

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A professional and creative web design layout ensures your organisation keeps pace with a continually changing market, it ensures your message is heardand your core Call To Actions are positioned to attract conversions. Check out our recent PSD design layout for this major American Tourism website.

More information about our PSD web design services

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Established on the sunny coast of Barcelona, Spain, Meyba was initially a swimwear range, but pivoting to a sportswear brand, considering Spain’s inextricable footballing culture, made too much sense.  

Meyba would eventually erupt onto the global football fashion stage when they partnered with FC Barcelona in 1981. For 10 years, Meyba and FC Barcelona formed a mesmerising relationship; on and off the pitch the team drew the excitement of loyal fans and enamoured new ones. Meyba helped FC Barcelona become one of the greatest, most popular sporting teams in the world, and from the fruits of their labour spawned the ‘Dream Team’.  

Now, after a brief hiatus, Meyba has returned with new and exciting casual and teamwear football fashion ranges to spark joy in fans and players alike. Whether on or off the pitch, Meyba’s vast array of lifestyle, teamwear, basic and retro ’92 collections are sure to catch the eye.  

Football Lifestyle Clothing Range

This is an exciting time – watch this space as Meyba makes its way back to the pantheon off the football fashion elites! 

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Island Style Clothing – Magento 2 to Shopify plus re platform

Our Portfolio

The post Island Style Clothing partners with Alinga and Shopify plus for global expansion appeared first on Alinga.

For many, the shopping season is the most stressful time of the year and for most retailers, it’s their busiest and most competitive period. This season has changed dramatically, both in terms of what people want and need, but also how people are shopping.

Many Australians have not been able to visit a store for many months, which has had a huge impact on their shopping behaviours. Marketers have had to re-think and rethink again as to what shoppers are really looking for and that agility will be important throughout this festive season more than ever. Shoppers have had to change the way they normally shop due to shutdowns and restrictions, meaning a huge focus has shifted to online.

As a result, shipping and fulfillment delays have become more common. Brands must now work to create a holiday shopping experience that caters to all the ways consumers can and want to shop – in-store or online along with click-and-collect and curbside pick-ups. We want to ensure a consistent brand experience throughout the shopping journey – regardless of the path, a shopper takes – if we want to see shoppers convert and return even post-holiday. Klarna got together with some of our key industry partners to highlight the largest pain points during this season, and to help us understand how retailers can prepare in the best possible way for this special shopping season.

We are a team of extremely talented, professional and incredibly knowledgeable e-commerce specialists that produces high converting web solutions for growing businesses. As Shopify Experts, they believe in creating beautiful, high converting e-commerce experiences and have delivered multiple B2B, B2C and multi-region stores on a variety of platforms including Shopify Plus,  BigCommerce and Magento. Their aim is to support clients achieve their business goals and be a part of that journey.

What should retailers keep in mind when preparing their owned channels such as websites, landing pages and digital marketing this shopping season?

When preparing campaigns for peak selling periods it’s critical to ensure all channels are consistent in terms of messaging, look and feel and any above-the-line branding. It’s best to not overcomplicate your offers when pushing out messages across multiple verticals, ensuring the message is pushed out consistently. Messages and promotions may have to be massaged slightly for different channels. Instagram will be more visual with a short sharp message to capture attention, while Facebook and corresponding landing pages have the functionality to include more copy including T&Cs. It’s important to back up your messaging and your offers on your website and check out pages.

Remember the vast majority of your customers will be browsing via mobile so ensure all campaigns and creatives are optimized for mobile, and what products or pages are more popular on mobile.

It’s also vital to keep in mind supply chains and timing with your campaign in the lead-up to the selling season. COVID-19 has changed the online shopping world forever in terms of demand and supply so ensure all campaigns are backed up by the organization’s ability to actually deliver on the goods.

How do you use the rest of the year to test and learn new strategies and technologies to deploy for the busiest shopping days?

Now is the time to get ready and start creating all the collateral. We’ve had great success using Launched on Shopify Plus for switching between custom sale themes and scripts throughout. Scripts are a great tool for retailers to be able to modify the user’s individual cart and the checkout experience. It is great to test this type of customization in the lead-up to your bigger selling periods to maximize the effectiveness of such tools and add ons in peak selling periods.

Not only is it essential to test different technical tools, but testing different creatives is also essential throughout the year in lead up to sale periods. Tweaking and testing creative and different messaging is also key to maximizing results. Using different graphics and colour palettes throughout your communications and making a call to action stand out in a different way can often make a huge difference in a shopper’s likelihood to purchase. Playing with graphics, GIFs, and video are all key ways to help your message stand out and refine the pathway to purchase prior to big selling periods.

Testing audiences and personalisation are also imperative. Segmentation is key and will keep your marketing costs down and your ROI high if done correctly. Use the lead up to drill down on your audience and play with personalisation and different targeting mechanisms.

It’s also important to trial any special offers either to closed user groups or trial groups to gauge trigger points and likelihood to purchase patterns. There’s nothing worse than having done all the hard work with your back-end and creativity and then have an offer that may not be enticing enough or resonate with your target audience.

Download the full white paper

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One of the most incredible things about living in Brisbane is how the community and businesses work together with the utmost efficiency. We are lucky to have witnessed the beginning and progression of exceptional startups in Brisbane, ranging from fashion to beauty and a lot more. In all of these startups, there seems to be a well-kept secret to their great success.

If you are looking out for a Shopify developer, Shopify designer, Shopify migration expert or Shopify support in Brisbane, then do not hesitate to get in touch with us. We will be more than happy to assist you.

Collection of Brisbane Shopify websites

Keds Australia

Keds is a well-known fashion footwear brand that has been in the industry for over 100 years. The brand takes pride in using its platform to empower other women. You could say that this brand is totally by women, for women.

We have built this Brisbane fashion website. The website is built with 100% creativity which makes it both visually appealing and functional.

Cyborg Sport

Cyborg Sport has continuously been a leader in sports supplements since its inception in 2011. They are the perfect fitness partner as they only use the highest quality and scientifically proven ingredients for their athletic advancement supplements.

By implementing the best web development practices, and using our passion to provide exceptional solutions to our clients, we have built their website with our vast knowledge and extensive experience.

Ozdingo

Ozdingo is a proudly Australian family-owned business. Collaborating with the Ozdingo marketplace means supporting an extensive network of large and small Australian businesses and their families.

This website has much more to offer apart from its attractive layout. We have built this website on a support and success Shopify retainer. We charge much less for work on retainer with guaranteed availability & priority support channels for the clients to get the best of both worlds.

Infectious Clothing Company

Back in 2001, Pete Doran, an emergency nurse, pinpointed a need for more functional, durable, and professionally appealing medical scrubs. After trying to find scrubs that fitted these criteria, Pete with his wife Sally secured the rights to retail Dickies Medical Scrubs in Australia to change the way Australians view scrub uniforms.

We have built this Brisbane fashion website. Total commitment and sheer dedication is the approach we employ and hence the end result – a fabulous website.

Waterskiers World

If you are interested in sports, you would definitely want to invest in some good sporting equipment. It is this philosophy that made Ross Angel start his business in high-end waterski equipment over 20 years ago.

This sporting goods website is built by us. Unique designs and adhering to the client’s requirements have always been a part of our service-providing solutions.

Australian Motorcycle Accessories

Australian Motorcycle Accessories Clearance Warehouse was established in March 2008 to provide motorcycle riders with the best brands of apparel at economically feasible prices through great discounts.

Culture Kings

The highly successful, Brisbane start up, Culture Kings have established themselves as a high-quality streetwear brand with a unique sense of style across a wide range of genres, styles and cultures.

This Brisbane fashion website offers a vast collection of streetwear, and is one of the leading streetwear retailers in the marketplace today.

Boyd Blue

Boyd Blue is a well-known business offering a wide range of home improvement products, ranging from furniture, upholstery, lighting, art, mirror, and many more.

We re built this Brisbane Shopify store complete with a new Ostendo to Shopify integration, mobile optimised the design and custom metafield development for all the custom content sections.  The result is an easy to use site thats stable and scalable.

Tulip Boutique

Tulip Boutique is a Brisbane fashion boutique whose aim is to provide customers with a first-class shopping experience. The boutique wants customers to leave the store loving their purchases, and feeling confident about their look. We have built this website with total precision and 100% dedication.

Beginning Boutique

In 2008, young and enthusiastic Sarah decided to start her own business after an inspiring trip to Paris. She was just 21 when she started Beginning Boutique. This is GOALS!!!

After 10 years of hard work and the hustle, the boutique is still going strong and taking fashion to the next level.

Other exceptionally developed and designed Shopify Stores from Brisbane

Bassike

Contra

Calexico

The post Brisbane Shopify Success- A Shopify partner review of Shopify websites in Brisbane. appeared first on Alinga.

UX largely depends on several factors such as usability, utility, desirability, attractiveness, and many such features. In the competitive nature of the market today, user experience is held in the same esteem as the specifications of the product since it will give you an edge over your competitors. Although businesses previously wondered why UX design matters but they are now spending a considerable amount of money to design products that suit their customers.

Companies are struggling to retain their customers since according to statistics, 95% of the mobile apps quit within a month. Hence, it is necessary to provide a good experience if you want new customers to keep utilizing your products. If your products lack a UX design, it will likely become less attractive to your customers since they may not be able to relate to it.

Some of the reasons why UX designs are important are mentioned below.

1. Effective Usability:

Many people are mistaken that the word simply means boring when it is quite the opposite. You need to understand that when people come across a new app or website, the first impression they form is whether the app is user-friendly or not. If they find it too complicated, they will likely be put off and may never use the app again. Users expect the products to be simple so that they can be confident when using it and when it does not require too much time to figure out the instructions. An effective UX design will guide the users through your website or app and show them what you offer while the designers can conduct research to eliminate unnecessary and difficult options so that they can make the product useful.

2. It Increases Customer Loyalty:

Positive user experience is synonymous with customer experience. This statement means that the higher the level that your product offers user experience, the more likely your customers will be inclined to use your products. It is understood, that satisfied customers will usually use your products repeatedly and form loyalty to your brand. If people associate positive emotions when they interact with your site that may do the trick for you. There is a high chance that they will return to your site again which means both a higher traffic percentage and an increase in the probability of them purchasing your product online. Hence, it is worth investing in improving the UX of your brand if you want to remain competitive within the market since customers remain loyal for a long time if they formed a positive first impression when they used your products.

3. Unique Product:

Countless apps are available online which you will probably never see even once in your life while many other apps failed at the beginning of their journey. The same case can be used for physical goods which are found in the market. Many products are similar or share the same properties and businesses are wondering every year how to make their product stand apart from others and are constantly looking for any uniqueness which their products possess. However, UX experts can generally predict the reaction of the audience towards your products by analyzing the needs of the target audience and how you should cater to them. If you give the users a product that will provide them with pleasant user experience and is satisfying the needs of the user, it will help you to make your product look unique when people will compare with other products.

4. Saving Money:

Although UX design is not a free service by any means but is still considerably cheaper than fixing usability issues while your product is on the market. Depending upon your approach regarding user research, UX designers usually choose the set of features and plan user interaction in such a way so that the risk of facing usability issues is minimized. UX professionals also carry out experimentation on a percentage of their target audience to judge their reaction and improve the issues. Hence UX design on the stage of product development costs significantly low when compared to adjustments in the product after it is completed. The money you save will be crucial to improve your cashflows and may help if you are thinking about expansion purposes.

5. Positive Brand Experience:

Developing a positive brand experience for the users depends upon several factors apart from taking a considerable amount of time. User experience plays an important role in developing a strong brand experience among your users so you must spend some time on it. Whether you like it or not but many users will remember your products and will form an opinion based on the first time that they interacted with it. The first experience is crucial and if any mishap occurs, your brand will likely lose the customer. A positive UX will guarantee the superiority of your brand which will likely help you gain new customers since you will be providing them with products that they enjoy consuming regularly. Thus, the worth of a good UX design cannot be stressed enough since it will help your business to grow consistently.

Conclusion:

Remember the last time you focused on improving the user experience? If you cannot remember, you may be missing out on a chance to improve your business since user experience plays a fundamental role in shaping the future of your business. If your customers are not happy with the services that you provide, they will likely look for substitutes which will affect the profits of your company. So it would better if you focus on improving the user experience so that your customers will develop strong customer loyalty and make your business profitable in the future.

The post 5 Reasons Why UX Design Matters appeared first on Alinga.

Collection of Bryon Bay & Northern NSW Shopify Websites

Auguste The Label 

Lifecykel

Julian and Ryan co-founded the company back in 2015. From there, it’s been expanding rapidly, offering cutting-edge mushroom products and decentralised food security enablement packages.

Life Cykel is an evolutionary focused mycelium biotechnology company that engineers positive solutions to real world problems. By harvesting the Circular Economy and using its valuable fuel in partnership with mushrooms, we are able to offer incredible products and services for our health and planetary harmony. Some of our best examples include the National Mushroom Network, Mushroom Honey and Beemunity, our product that supports the immunity of bees.

Stone and Wood

ALULU

Arnhem

Arnhem Clothing. Free spirited women’s bohemian clothing. Based in Byron Bay, Australia.

Byron Bay Gifts

Our gifts get rave reviews and we love to deliver gift boxes that can be re-used or recycled with biodegradable packing beans.

The natural exterior and rose gold logo speak volumes about the quality products contained within. Opening the lid reveals a black and rose gold pattern on the interior with a story of the hampers origins:

We love our Byron Bay. It’s a talented mix of artists, farmers and sea changers. Our pristine beaches, national parks, rivers and fertile farmland provide the perfect setting for hand made gifts and gourmet foods. That’s why we’ve brought together the lovingly made delights of our local artisans so you can enjoy our Byron Bay too – wherever you are.

Enzo and Toto

Karma Kameleon.

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As a Shopify Partner, Alinga we were fortunate to have been invited to Unite and benefit from all the new announcements, keynote presentations and lightning talks. Meeting other Shopify agencies, app developers and partners was also great.

The world of eCommerce is changing and Shopify is leading the way providing Direct To Consumer (DTC) opportunities. Their drive to power mid-high level global companies through the Shopify Plus infrastructure is great along with the mindset of ‘were making your problem, our problem’ the featured announcements from the opening keynote presentation were simply. Wow!

While we were happy to be immersed in a world of innovation and partnership, we are even more excited to unpack the new information, ideas and opportunities we’ve learned about, add them to our skillsets and, most importantly, to make them work for our clients’ businesses. Here are some of the highlights

Augmented Reality (AR) and the push to make it the new standard

Check out the featured example – no longer are you going to be asking yourself the pre sale questions, you can see, experience and engage with a product in your own environment

“This new feature will drive the likeliness of a customer completing a purchase by twice as much when interacting with a 3D model.”
3D models of your products are the new ‘recommended media’ for eCommerce and SEO on Gooogle. Alinga will be partnering with 3D model vendors to expand our product offerings

Online Store: Sections everywhere

The new online store design experience will make it easier for merchants to create and customize their storefronts without writing a single line of code. Coming to all Shopify merchants later this year, we’ll introduce a new feature set that will allow you to focus less on guiding your clients through the basics of store editing and more on providing those highly valuable skills and services needed to take a merchant’s business to the next level.

In short, the new ‘Sections everywhere and master pages’ provides you with more flexibility, creativity and sales conversion opportunities.
Your existing Shopify theme will need to be modified in order to benefit from this functionality so it’s not a ‘flick the switch and benefit’ but we are really looking forward to working with the new features and rolling them out to your store.

The new Shopify Plus

Later this year Shopify will be releasing a new Shopify Plus—enabling large, complex businesses to manage multiple stores, users, automation, and more in one place.

Manage the complexity of your business. In one place.
Experience a better way to manage multiple stores, staff accounts, automated workflows, and more with the new Shopify Plus.
All this news makes Shopify a great solution scalable for every brand, that is forcing all other e-commerce platforms to look at Shopify Pus with attention.
If you want to know if Shopify Plus is the right solution for your business, don’t hesitate to contact us! We’ll be glad to tell you other innovative features about Shopify Plus.

Shopify Point Of Sale

At Shopify, we see our direct-to-consumer brands driving the major transformations we’re witnessing in brick-and-mortar retail today. These merchants obsess over the customer experience, and for them, there’s no better way to build those direct relationships than through face-to-face conversations in their own stores.

In the past year, Shopify POS has grown to power over 100,000 merchants and is driving sales in the billions. To better support all of these growing direct-to-consumer brands, we’ve made critical investments to Shopify POS to improve our product-market fit for them.

POS cart app extensions: Loyalty and promotions
Shopify unite 2019 announcements: loyalty and promotions

In today’s retail landscape, customers expect to feel appreciated when they shop. It’s no wonder loyalty apps are some of the most popular POS apps.

Starting today, retailers can see loyalty and promotion details directly in the cart without having to click away, making checkout faster and easier for their staff and customers.

Our POS cart app extensions for Shopify POS surfaces the loyalty and promotion app functionality merchants want, where they need it: within the customer cart. This makes for a seamless retail checkout experience that includes:

Speed:
Improved discoverability in the cart during checkout reduces the number of clicks from four to one, and decreases the time it takes to apply a discount from roughly 15 seconds down to five

Visibility:
Important information is surfaced automatically and in-context, meaning store staff don’t have to remember to navigate to the apps section of POS

Appreciation:
Customers feel appreciated wherever purchases are made, online and in-store
This new POS app extensions not only helps retail merchants but gives current app developers with embedded POS apps new functionality that can improve the user experience. It also opens up a new world of possibilities for Shopify Partners interested in building loyalty or promotion apps that can be used online and in-store.

We heard the community’s wants and needs and redesigned the app thinking about our partners first. Developers can expect better accessibility, with full-screen app extensions on the home screen, compatibility with all current apps, and a simpler design for a better app experience.

We also made it our goal to create an updated POS app that prioritizes quick and seamless workflows, helping store staff focus on what’s most important to them: human-to-human customer interactions and making each sale a positive experience.

In addition, retail merchants can expect:

Faster checkout, refunds and exchanges, and global search
Simple redesign for retail staff, large tap areas, and smart grids
Scalable with unlimited products, multiple location search, staff permissions, and quick access to apps
A unified back office to sync customers, inventory, and orders across all locations

So excited to hear about Shopify’s investment in their POS and how it will be ‘gifted’ to all Shopify Merchants. For many Merchants running existing retail POS systems, well this is going to save you thousands, provide native Omnichannel experience for your customers and its just more thing that will ‘save you time and make you more money’

Unfortunately, for Australian merchants, the native Shopify payments ‘chip and pin’ reader is still not available. We are disappointed about this restriction but Shopify has assured us that they are working hard on the solution and we believe once that happens, Australian Merchants should make the switch to the Shopify platform for eCommerce with the integrated Shopify POS,

Shopify Fulfilment

To take a quote, direct from Tobias Lütke (Shopify Founder) ‘Were making your problem, our problem‘ and the investment of creating a massive Shopify Fulfillment Network is a Huge undertaking. For us this is massive, Shopify has really listened to their merchants, analysed the problems of eCommerce and make positive steps to solve it by providing faster / Cheaper / Easier shipping services

In short, shipping is as much of a pain for merchants as it is for buyers, and we want to improve the shipping experience for everyone.

Announcing Shopify Fulfillment Network—a geographically dispersed network of fulfilment centres with smart inventory-allocation technology, powered by machine learning that predicts the closest fulfilment centres and optimal inventory quantities per location to ensure fast, low-cost delivery.

Built across the United States to start, Shopify Fulfillment Network includes:

One back office: Reduce errors and frustration with always up to date order, inventory, and customer data that syncs across all warehouse locations and channels—all backed by our high-level service agreements.
Maintain inventory integrity: Schedule regular or ad-hoc cycle counts to maintain accurate inventory levels.
99.5 percent certainty and accuracy: Orders are picked, packed, and out on time without error.
Your eyes at the warehouse: Work with a dedicated account manager who has logistics and Shopify expertise.
Additionally, Shopify Fulfillment Network supports the following functionality:

Multiple channels (online store, retail, Instagram, eBay, Amazon, etc.)
Returns and exchanges
Custom packaging, kitting
Works for merchants shipping 10 to 10,000 products a day

You can read more about the exciting features that Shopify announced at Unite 2019.

As a Shopify Partner, Alinga we were fortunate to have been invited to Unite and benefit from all the new announcements, keynote presentations and lightning talks.

If you want to know if Shopify Plus is the right solution for your business, don’t hesitate to contact us here or call our office directly on 0418 693 764. We’ll be glad to tell you other innovative features about Shopify Plus and the other Shopify plans.

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