Willow by the Sea – Transforming Beauty Commerce with Shopify Plus

Blended B2B and B2C Shopify Plus Store with Bulk Ordering and Custom Checkout
Willow by the Sea, a premium beauty brand, sought a platform that could serve both their retail customers and wholesale partners. Alinga developed a Shopify Plus solution that combined B2B and B2C functionality, with a focus on bulk ordering and a custom checkout process.

In recent years, there has been a significant uptick in the mass adoption of B2B and wholesale ordering portals. Businesses recognize the importance of catering to both retail and wholesale customers seamlessly, offering tailored experiences that streamline the purchasing process. With Alinga's expertise, Naudic embraced this trend, leveraging Shopify to deliver tailored retail and wholesale solutions.

We designed a single storefront that seamlessly served both B2B and B2C customers, providing a unified shopping experience. To cater to B2B clients, we implemented tiered pricing and exclusive discounts, while also enabling quick and efficient bulk ordering for wholesale customers. Additionally, we enhanced the user experience by creating personalized dashboards for B2B clients, allowing them to manage orders, track shipments, and view account history, ensuring a smooth and tailored journey for all users.

The bulk ordering feature contributed to a 30% increase in wholesale orders by making it easier for businesses to place large orders. Automated workflows led to a 50% reduction in admin time, allowing staff to focus more on growth and other strategic tasks. Both retail and wholesale customers benefited from a seamless, intuitive shopping experience, greatly enhancing overall customer satisfaction.

Alinga specializes in Shopify Plus solutions tailored for B2B businesses, helping brands streamline operations, enhance customer satisfaction, and drive sustainable growth. With a proven track record in wholesale e-commerce transformations, Alinga offers expert guidance to businesses looking to optimize their digital storefronts.ready to elevate your fashion retail business? Book a FREE consultation with Alinga and discover how Shopify Plus can help you unlock growth, reduce admin time, and deliver exceptional customer experiences. Let’s get started!

Thinking about creating a Wholesale (B2B) and Retail (B2C) blended store? Explore our case studies to see how businesses have successfully integrated both models, optimizing pricing, inventory, and order management. Learn from real-world examples of tailored solutions that drive efficiency, scalability, and long-term success in a competitive eCommerce landscape.

As an official partner with Shopify, through the Shopify Plus B2B eCommerce features, Alinga can offer seamless integration where we can create a customisable and branded wholesale storefront, set up customer-specific pricing, manage complex orders and workflows, and also create blended B2B & B2C stores for a seamless experience. The solution also provides advanced reporting and analytics tools to gain valuable insights into customer behaviour and optimise business strategies. With Alinga, you can elevate your B2B operations and unlock new opportunities.