- Blogs and Company Updates
Consider initiating your video venture within your Shopify store’s blog or news section. Embed videos within blog posts or feature them as standalone entries. Work with your Shopify developer to seamlessly integrate video content into your blog, providing an interactive element to your written content.
- Live Streaming
Live streaming offers spontaneous interaction opportunities. Platforms like:
– Twitch: Twitch provides live streaming capabilities and interaction features for direct engagement with your audience.
– Instagram Live: Utilize Instagram Live for instant, real-time interactions and product showcases to engage with your followers.
Utilize YouTube, the proven video-sharing platform, to extend your Shopify store’s reach. Feature behind-the-scenes glimpses, product tutorials, and concise, informative videos to bolster your eCommerce marketing efforts.
- Email Marketing
Integrate video content into your email marketing strategy. Consider using video in opt-ins, delivering valuable content or in place of traditional newsletters to engage and inform your audience.
Exploring Shopify Video Marketing in 2020
As video marketing gains prominence, consider integrating video content into your Shopify store’s marketing strategies. At Alinga, we specialize in Shopify eCommerce solutions and are here to assist. Reach out to us for guidance or support in optimizing your Shopify eCommerce store.