Perhaps the hardest part for an eCommerce site is the ability to retain your customers and keep them coming back time and time again. The ability to inspire customer loyalty is a combination of excellent service, honest communication, quality products and a smooth delivery.
But what if you are being let down by weak elements within your websiteï¿½ elements that can be easily rectified through a simple conversation with a reputable web developer?
Below are just a few tips on ways to improve your website and inspire loyalty in customers. If you need help with any of them, get in touch with us today.
A Memorable Interface
It may be a while since you updated your landing page (or homepage as some call it), but sometimes going back to basics is the ideal solution. While your customers may initially purchase from your website based on product alone, what is sure to bring them back is a memorable, user-friendly interface. This involves creativity and intuition, characteristics any good web developer should possess.
Websites can be memorable in many ways, primarily through layout, design, tone of voice, and ease of use; all of which can be achieved through open discussions with your web developer.
A Simple and Navigational CMS
Your Content Management System (CMS) is the backbone to your entire website.
Ask yourself these questions:
- Are you comfortable with it?
- Does it have all of the functionality you require to deliver the best service to your customers?
Often the CMS can become complicated and long-winded for the simplest of tasks.
Remember a CMS design, which is best suited to your needs, is also best suited to your customers needs. What goes on behind the scenes will directly influence the front end. So, if itï¿½s time to sit down and think about the easiest way to navigate the tail-end of your website, needless to say it is best to do it sooner rather than later.
Mobile and Tablet Friendly Website
There is nothing more frustrating to a customer than wanting to purchase a product from their smartphone, only to access a website without an adaptable interface, stopping them from purchasing the product.
Smartphones and tablets are now portable, pocket online stores that have significantly altered eCommerce transactions. There is no doubt that customers will rate a website far higher if it has an adapted website design for their smartphone or even a downloadable app.
If your website requires your customer to zoom in or dig around to find what they want, they will undoubtedly find another site thatï¿½s easier to use (even if your laptop version works perfectly fine)!
The number one reason your customers will continue to use your website is ease of use. If they were able to purchase their item in a logical, straightforward manner—youï¿½re on to a winner.
When was the last time you went through the customer journey yourself?
If there are improvements that can be made, for example, reducing the number of landing pages a customer encounters before a purchase, then this is not impossible to achieve. All it takes is a simple discussion with your web developer for your ideal solution.
Are you ready to take the next step and find out more about how Alinga can help you with your ecommerce solution? Contact us today!