1. Google Keyword Planner: Free tool for search volume, competition, and location-specific data.
2. Ahrefs: Advanced keyword analysis with features like Keyword Explorer and Content Gap analysis.
3. Semrush: Comprehensive tool for tracking rankings, finding keyword gaps, and local search optimisation.
4. Keyword Surfer: Free Chrome extension for real-time keyword data directly in Google Search.
5. AnswerThePublic: Visualises question-based queries to understand customer intent.
6. Moz Keyword Explorer: Prioritises keywords with unique scoring and competitor analysis.
7. ConvertMate: Simplifies keyword discovery to align with Shopify SEO goals.

Why it matters:

• Targeted Traffic: Focus on keywords your customers are actively searching for.
• Cost-Effective: Organic traffic saves on ad costs.
• Competitive Edge: Stay ahead by analysing search trends and competitors.
• Improved User Experience: Align content with search intent for better engagement.

Quick Comparison:

Use these tools to refine your Shopify product pages, optimise content, and boost organic traffic. Start with Google Keyword Planner or Keyword Surfer if you’re on a budget, and consider Ahrefs or Semrush for in-depth analysis.

1. Google Keyword Planner

Google Keyword Planner is a must-have for Shopify store owners aiming to improve their SEO. This free tool, part of Google Ads, helps you discover search volumes and keyword ideas tailored to your products, making it easier to target the right audience.

Features Shopify Stores Can Leverage:

• Search Volume Insights: Monitor monthly search volumes for product-related terms to spot seasonal trends and demand shifts in Australia.
• Competition Metrics: Check bid ranges and competition levels to assess keyword difficulty – ideal for refining product titles and descriptions.
• Location-Specific Data: Filter search data by Australian cities or states to focus on high-demand areas.

How to Use It for Shopify SEO

The tool shines when it comes to finding long-tail keywords. Instead of competing for general terms like “women’s shoes”, you can target more specific phrases like “leather ankle boots size 8”, which often face less competition and attract buyers ready to purchase.

Tips for Shopify Integration:

• Start with your main product categories.
• Export keyword data monthly to stay on top of seasonal trends.
• Prioritise keywords that indicate buyer intent.
• Use location filters to align with Australian search habits.

How to Apply Keywords to Your Store

Incorporate your keyword research into your Shopify store by:

• Adding top-performing keywords to collection titles.
• Updating product descriptions with relevant terms.
• Crafting blog content that targets these keywords.

Additionally, Google Keyword Planner’s cost data can help you decide which products to highlight on your homepage or navigation. This ensures your store layout matches what your potential customers are actively searching for.

2. Ahrefs

Ahrefs is a keyword research tool designed to improve product visibility. Its features are particularly helpful for eCommerce SEO, making it a great choice for Shopify store owners. Here’s a closer look at what it offers.

Key Features for Shopify Stores

• Keywords Explorer: Evaluate keyword difficulty, search volume, and click metrics. You can even focus on Australian-specific data and trends, helping you identify seasonal demand spikes.
• SERP Overview: Analyse the top-ranking pages for your target keywords to fine-tune your product pages.
• Keyword Ideas: Find related terms, questions, and phrases that Australian customers frequently search for.

How Shopify Stores Can Use Ahrefs

Ahrefs’ Parent Topic feature is especially useful for organising your store’s collections and categories. For instance, if you sell organic skincare, it can help you decide whether to target broader terms like natural beauty products or specific ones like organic face serum Australia. These insights can improve your store’s layout and drive more sales.

Tips for Product Page Optimisation

When working on your product pages, use Ahrefs to analyse metrics like keyword difficulty, search volume, and click potential. These data points will guide your strategy and help you attract more traffic.

Boosting Collection Pages

Ahrefs’ Content Gap analysis is a handy tool for identifying keywords your competitors rank for. Use this to ensure your category pages are targeting the most effective search terms.

Technical Insights

Make the most of Ahrefs by exporting keyword data regularly, keeping an eye on competitor trends, and updating meta descriptions and product details based on high-performing keywords. This ongoing process will help maintain your store’s visibility and relevance.

3. Semrush

Semrush offers a range of tools tailored to help eCommerce businesses thrive on Shopify. Its features are designed to improve keyword strategies and boost store visibility.

Product Research Tools

The Keyword Magic Tool is a go-to resource for finding profitable product keywords. It provides detailed metrics and differentiates between informational and transactional queries, helping you target buyers at various stages of their journey.

Position Tracking Features

Semrush’s position tracking lets you monitor keyword rankings across Australia, which is especially helpful for:

• Tracking the performance of product pages
• Measuring visibility for collection pages
• Understanding seasonal ranking shifts

eCommerce-Specific Analysis

The Keyword Gap tool compares your store’s keyword profile against competitors in your niche. This helps uncover overlooked opportunities and refine product listings. Semrush also offers location-specific insights and tools to improve your content strategy.

Local Search Optimisation

Effectively target Australian markets with tools designed for:

• Analysing regional keyword trends
• Gaining competitive insights
• Understanding seasonal shopping behaviours

Enhancing Product Pages

Semrush’s content optimisation tools can improve product descriptions and metadata. By integrating primary, secondary, and long-tail keywords, you can better align with customer search intent and improve visibility.

Performance Metrics

Track the success of your keyword strategy using detailed analytics:

Technical Implementation

Semrush’s site audit tool ensures your Shopify store meets essential technical SEO standards. It checks for fast page load speeds, mobile responsiveness, strong internal linking, and proper schema markup. These technical foundations are key to supporting a successful keyword strategy and preparing your store for further growth.

4. Keyword Surfer

Keyword Surfer is a free Chrome extension that provides real-time keyword data right within Google Search. It’s an excellent tool for Shopify store owners who need quick and easy keyword insights.

Keyword Data at a Glance

This extension shows search volume directly in Google search results, making it easier to:

• Spot product-related keywords with high potential
• Track search trends for seasonal products
• Find related search terms along with their search volumes

These insights work well alongside the SERP metrics covered below.

SERP Analysis Tools

When researching keywords for your Shopify products, Keyword Surfer analyses the search engine results page (SERP) and provides helpful metrics like:

Local Data for Australia

If you’re targeting audiences in places like Sydney, Melbourne, or Brisbane, Keyword Surfer offers localised data tailored to Australian search trends. This makes it easier to focus on specific regions.

Lightweight and Fast

Keyword Surfer is designed to be efficient, offering:

• Minimal impact on your browser’s performance
• Fast loading times for search results
• Instant data updates without needing to refresh
• Easy integration into your existing workflow

Budget-Friendly Option

For Shopify merchants looking to save money, Keyword Surfer delivers solid keyword research features without the cost of premium tools. The free version covers the basics, making it a handy choice for those on a tight budget.

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5. AnswerThePublic

AnswerThePublic helps decode what customers are searching for by focusing on question-based queries. It organises and visualises search data, showing how people phrase their product-related questions.

Question-Based Search Insights

This tool categorises keywords into different types of questions, making it easier to understand customer intent:

Visualising Search Data

AnswerThePublic displays data in a visualisation wheel, which helps you spot trends, identify content gaps, and find long-tail keyword opportunities. This visual format simplifies keyword research and makes patterns easy to interpret.

Content Planning Made Simple

The platform suggests real customer queries to inspire content for product descriptions, FAQs, blogs, and category pages. This ensures your Shopify store answers the exact questions your customers are asking.

Exporting Data

You can export your findings in various formats:

• CSV files for detailed analysis
• PNG images of visualisations
• PDF reports for easy sharing
• Integration with spreadsheets for broader use

Free vs Paid Features

The free version allows up to three searches daily. For unlimited searches, team collaboration, and advanced reporting, the paid plan starts at A$99/month.

Combining Tools for Deeper Insights

While AnswerThePublic doesn’t show search volumes, it pairs well with other tools like Moz Keyword Explorer. Use it to validate the potential of the keywords you discover and refine your Shopify content strategy even further.

6. Moz Keyword Explorer

Moz Keyword Explorer simplifies Shopify SEO with its unique Priority Score. This score combines search volume and competition to help you determine the ROI of specific keywords. It provides data-driven insights that fit seamlessly into your Shopify SEO strategy.

Key Features for Shopify Stores

Moz Keyword Explorer offers several tools designed specifically for eCommerce:

This tool works well alongside others, offering a clear view of keyword potential to improve product and content optimisation.

Advanced Keyword Suggestions

Moz categorises keyword suggestions into four groups:

• Similar Keywords: Variations of your main keyword
• Broadly Related: Terms that your audience might also search for
• Questions: Common customer queries tied to your products
• Newly Discovered: Recently trending keywords updated regularly

Keyword List Organisation

Keep your keywords organised by sorting them into categories like product types, seasonal promotions, collections, or landing pages.

Competitive Analysis

The SERP analysis feature provides insights into competitor pages. Use this information to refine your product descriptions and category pages, giving you an edge.

Pricing and Integration

Moz offers pricing plans to suit different budgets and business sizes. It also integrates with analytics tools and supports multi-format exports, making it easy to include in your Shopify SEO workflow.

Reporting Tools

Generate detailed reports to track keyword rankings, search volume trends, competitor activity, and click-through rate estimates. These insights can help you fine-tune your content strategy and optimise your product pages.

7. ConvertMate

ConvertMate takes keyword research to the next level with a simplified yet effective approach tailored for Shopify store owners. This tool is designed to help merchants identify keywords that increase product visibility and support an SEO strategy grounded in data. By streamlining keyword discovery and aligning search terms with eCommerce goals, ConvertMate helps drive both visibility and conversions.

Alinga‘s Shopify SEO Services

At Alinga, we use proven keyword research techniques to boost your Shopify store’s SEO performance and help drive organic traffic and conversions.

We offer a range of SEO and marketing solutions tailored for Shopify stores, combining strategic insights with tested methods to deliver results.

Key Areas of Our eCommerce SEO Services

Technical SEO Optimisation

We focus on improving your store’s technical foundation to enhance organic performance, including:

• Analysing and improving site structure
• Optimising for mobile to improve search rankings
• Enhancing page speed
• Implementing schema markup

Content Strategy Development

Using keyword research, we create actionable content strategies that focus on:

• Optimising product pages
• Improving category pages
• Developing blog content
• Refining meta data

Additional Marketing Services to Maximise Results

We also integrate SEO with other marketing strategies to boost your Shopify store’s performance:

With 20 years of experience in eCommerce, we understand the needs of the Australian market. Data shows Shopify Plus merchants see an average 126% year-over-year growth. We aim to help every store we work with tap into this growth potential.

Our team of SEO specialists designs tailored strategies to align with your business goals. Whether you’re in Gold Coast, Brisbane, Byron Bay, or other regions, we provide ongoing support to ensure your Shopify store stays competitive in search rankings and drives meaningful results.

Through our Support & Success growth retainers, you’ll have direct access to our SEO experts. They monitor your store’s performance, adjust strategies based on market changes, and keep you ahead of algorithm updates and evolving SEO practices.

Conclusion

Keyword research plays a key role in improving Shopify SEO. Using the right tools can help store owners discover search trends and optimise content to boost organic visibility.

To get the most out of these tools, focus on refining your technical SEO, content strategy, and marketing efforts. Together, these areas create a strong foundation for growing your store’s presence through organic search.

For Shopify merchants aiming for growth, keyword research should prioritise results that are measurable and actionable. Consistent updates and application of insights are key.

Here are three essential steps to get started:

• Identify your main keywords: Focus on terms closely tied to your products.
• Understand search intent: Make sure your keywords align with what your customers are looking for.
• Optimise product pages: Use your findings to enhance product descriptions and metadata.

A well-rounded approach combining technical SEO, content improvement, and product page optimisation ensures your store remains competitive and achieves better search rankings.

Are you thinking about transitioning to Shopify? Alinga makes transferring effortless, safe, and easy. We manage every aspect, from data and product transfers to design copy and SEO maintenance, so your store operates seamlessly. Don’t allow your fear of technology to restrict you. You can have confidence in Alinga to offer an effortless transition to Shopify and to prepare your business for significant growth. To start the transformation, contact us right away!

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The post Top 7 Tools for Shopify Keyword Research appeared first on Alinga.

• Find Local Keywords: Use tools like Google Search Console and Google Trends to discover location-focused keywords (e.g., “Surfers Paradise boutiques” or “custom jeweller Brisbane”). Include these in titles, meta descriptions, product descriptions, and content.
• On-Page SEO: Add location-specific keywords in meta tags, write localised content, and ensure your business details (name, address, phone number) are consistent across your website.
• Technical Setup: Use Local Business Schema to highlight your location and optimise your Shopify store for mobile users with fast load times and touch-friendly navigation.
• Google Business Profile: Set up and regularly update your profile with accurate business details, photos, and customer reviews.
• Local Link Building: Partner with local businesses, sponsor events, and list your store in reputable Australian directories like Yellow Pages and True Local.
• Track Results: Monitor local keyword rankings, impressions, and traffic using tools like Google Search Console and Google Analytics.

Step 1: Find Local Keywords

Boost your Shopify store’s visibility by focusing on keywords tied to your location. Here’s how to find and integrate search terms that connect with your local audience.

Keyword Research Tools

Use tools that highlight Australian search habits to uncover location-focused keywords:

Google Search Console Data Analysis
Dive into your search performance to find queries that bring local traffic, such as:

• Suburb-specific phrases (e.g., “Surfers Paradise boutiques”)
• Regional terms (e.g., “Gold Coast fashion”)
• State-based searches (e.g., “Queensland handmade jewellery”)

Google Trends Geographic Data
Explore data on regional search trends, including:

• Seasonal shifts in local interest
• Popular product terms by area
• Shopping patterns unique to specific locations

Once you’ve gathered this data, refine your keyword list by including insights from ‘Near Me’ searches.

‘Near Me’ Search Terms

‘Near me’ searches are a growing trend, especially among Australian shoppers who often seek local businesses. These searches can help connect your store with nearby customers.

Examples of local search formats to consider:

• “[product] in [suburb]” (e.g., “vintage clothing in Brunswick”)
• “[service] [city]” (e.g., “custom jeweller Brisbane”)
• “[product] shop near me”
• “[category] store [region]”

Where to use local keywords effectively:

Incorporate these keywords naturally into your content to improve your local search rankings and attract nearby customers.

Step 2: Local On-Page SEO Setup

After completing keyword research, the next step is strengthening your store’s local visibility through on-page SEO.

Local Keywords in Meta Tags

Make sure your meta tags include location-specific keywords to boost local search rankings.

Title Tag Tips:

• Add your primary location and business type.
• Keep titles within 60 characters.
• Place location keywords near the start of the title.

Meta Description Tips:

• Use secondary locations where appropriate.
• Highlight what makes your business stand out.
• Stay between 150–160 characters.

Here’s an example of how to structure meta tags effectively:

To create a strong local SEO strategy, align your meta tags with your content and contact details.

Local Content Writing

Enhance your SEO efforts by creating content tailored to your local audience. Focus on topics like local events, area-specific promotions, community stories, customer reviews, and shopping guides for your region.

For example, you could write neighbourhood shopping guides or spotlight local artisans who contribute to your store. This type of content not only engages your audience but also reinforces your connection to the community.

Business Information Consistency

Ensure your business details are consistent across your Shopify store. This includes your name, address, phone number (NAP), operating hours, ABN, and contact information. Consistency builds trust with both search engines and customers.

Add an interactive map, clear directions, and any important local access details on your contact page. If you operate in multiple locations, create separate pages for each one. Each page should have unique content, helping search engines and customers easily find the information they need for a specific location.

Step 3: Technical Local SEO Setup

Once you’ve fine-tuned your keywords and on-page elements, it’s time to focus on the technical aspects that can improve your local SEO.

Local Business Schema Setup

Use structured data markup to clearly communicate your business’s location to search engines. For Shopify stores, your local business schema should include:

• Business name (using the “LocalBusiness” type)
• Physical address (formatted as a PostalAddress)
• Contact details, like a phone number
• Geographical coordinates (latitude and longitude)

You can also add other relevant details as needed.

Example Schema:

After setting up the schema, make sure your website design is optimised for mobile users to provide a smooth local search experience.

Mobile Site Optimisation

A mobile-friendly Shopify store is crucial for capturing local search traffic. Here’s what to focus on:

Touch-Friendly Design

• Ensure buttons and links are at least 44×44 pixels.
• Leave enough space between interactive elements.
• Use clear, readable fonts (minimum 16px).

Mobile Navigation

• Create a clean, intuitive menu structure.
• Place key information within easy thumb reach.
• Add a prominent “Click to Call” button.

Local Content Display

• Highlight store hours and location.
• Show local inventory availability.
• Include the distance to your store from the user’s current location.

Once your site is mobile-friendly, work on improving its speed for an even better user experience.

Site Speed Improvements

Fast load times are essential for both user satisfaction and SEO. Here’s how to optimise your site’s speed:

Image Optimisation

• Compress images without reducing quality.
• Use responsive image sizes.
• Enable lazy loading for content below the fold.

Code Optimisation

• Minify CSS, JavaScript, and HTML files.
• Remove unused code.
• Set up browser caching.

Content Delivery

• Enable AMP for local landing pages.
• Use a Content Delivery Network (CDN).
• Implement progressive loading techniques.

Use tools like Google PageSpeed Insights to monitor your site’s performance. Aim for load times under 3 seconds and test regularly on different mobile devices and connection speeds.

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Step 4: Google Business Profile Setup

Once you’ve fine-tuned your site’s technical elements, it’s time to connect with your local audience. Setting up and maintaining a Google Business Profile (GBP) can help your Shopify store stand out locally. A complete and regularly updated profile not only attracts nearby customers but also improves your search rankings.

Managing Your Google Business Profile

Think of your GBP as your online shopfront. To make it as effective as possible:

• Verify your business name and location to ensure accuracy.
• Add trading hours, including adjustments for public holidays.
• Upload high-quality photos and select the right business categories.
• Keep details up-to-date, like seasonal offers or changes in store information.

Regular updates keep your profile relevant and appealing to local customers.

Handling Customer Reviews

An optimised GBP is just the start – managing customer reviews is equally important. Encourage honest feedback with follow-up emails, and take the time to respond to both positive and negative reviews. Acknowledge compliments and address issues respectfully. Reviews not only shape your reputation but also give you insights into areas for improvement.

Step 5: Local Link Building

Strengthen your Shopify store’s presence in local search results by creating quality local links and building connections within your community.

Partnering with Local Businesses

Collaborating with local businesses is a great way to earn backlinks and build relationships in your area. Focus on businesses that share a similar audience to yours:

• Chamber of Commerce: Join your local Chamber of Commerce to get featured on their website and participate in community events.
• Community Events: Sponsor local festivals, markets, or sports events. These sponsorships often come with mentions and links on event websites.
• Collaborative Promotions: Work with complementary businesses on joint campaigns. For instance, if you sell sporting goods, consider teaming up with local gyms or sports teams.

Start small with 2–3 partnerships and make sure the links you earn are active. After that, expand your local reach by listing your business in trusted directories.

Listing Your Business in Local Directories

Adding your business to reputable Australian directories can help improve your local SEO. Here are some options:

When setting up directory listings, keep these tips in mind:

• Keep NAP Consistent: Ensure your business Name, Address, and Phone number are the same across all listings.
• Pick the Right Categories: Choose categories that closely match your products or services.
• Use Quality Photos: Add professional images of your products or storefront.
• Update Your Hours: Make sure your operating hours are accurate, especially during holidays.

Focus on accurate and complete listings in reputable directories rather than spreading yourself too thin across many platforms. Regularly check your listings to ensure all information is up-to-date.

Step 6: Track Local SEO Results

SEO Performance Tools

Google Search Console is a great way to keep an eye on how your Shopify store performs in local searches. Pay attention to these metrics:

Google Analytics 4 can help you dig deeper by segmenting local traffic. Look at conversion rates, average order values, session durations, and bounce rates to understand user behaviour better.

Use these insights to refine your local SEO approach.

Data-Based Improvements

Analyse how your store performs for local search queries and how users interact with your site. Focus on keywords that perform well and tweak your content to improve areas with high bounce rates.

Check your mobile speed using PageSpeed Insights. Aim for these benchmarks:

Review your local SEO metrics every month. Update meta tags, content, page speed, and business details as necessary to stay ahead.

Conclusion: Next Steps for Local SEO

To succeed with local SEO, focus on consistency and regular monitoring. Building on technical improvements, on-page tweaks, and local link strategies, a data-driven approach can help you maintain and grow your results over time.

Here’s a handy framework to keep your local SEO efforts on track:

This framework serves as a guide for making updates and staying aligned with the technical and on-page strategies already discussed.

If you run a Shopify store, consider working with experts like Alinga, a certified Shopify Plus agency. They specialise in creating scalable, sales-focused eCommerce solutions, which can complement your SEO efforts.

“We use proven strategies, tailored design, & innovative technologies to make beautiful and conversion optimised eCommerce experiences.”

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The post How to Optimise Shopify for Local SEO appeared first on Alinga.