Promoting your business is essential to success, especially when you’re starting out. With so many choices to advertise your business, it can be overwhelming and confusing. At Alinga, we like to keep choices simple, but we go the extra mile to make sure it works when you start and keep at it on a continuous basis.

Here are five of our favorite ways we help clients promote their Brisbane Shopify business:

1. Build up a social media presence:

Social media is on fire these days, but don’t be expecting any quick results in the short-term. Instead, keep your focus on working hard on building a solid social media marketing strategy and in the long-term (and it’s not even THAT long-term really) you will see that a well-implemented solid social media strategy can reap huge results for your business.

Yes, there’s a gazillion social media sites to choose from, but choose two that you like and are popular and forget the rest… for now.

2. Improve your SEO ranking:

For your Shopify online store to be successful, you need to be found easily online. Our team at Alinga eCommerce are experts in online marketing and are certified Shopify developers as well.

Using powerful tools and extensions such as the Shopify SEO suite, we ensure that our Brisbane eCommerce websites have the proper search engine optimization to drive traffic your site and increase sales.

3. Connect with your customers via email marketing:

Build new relationships and re-engage with older customers you haven’t heard from in a while. Our comprehensive email marketing service will help you collect email addresses and keep you fresh in your customer’s minds.

Our low-cost email marketing service is permission based and will help increase the number of repeat customers coming back to buy your products.

4. Shopify eBay Store:

eBay is one of the world’s largest online retailers and Shopify is the most flexible eCommerce platform on the market. The best part? You can harness the power of both eBay and Shopify eCommerce for your Brisbane Shopify business.

Use eBay to display your products or show your own products on their platform. It can’t get more win-win than this!

5. Shopify omnichannel retailing:

Make these strategies work together for your business by implementing multiple channel shopping options. Work with our Alinga experts to provide a truly integrated experience that will provide a fulfilling shopping experience to your customers regardless of whether they are on mobile, desktop, or at the store itself.

Starting any online business requires lots of trial and error testing but these strategies are among our favorites to help get you on your feet as soon as possible. For more information about our team and our products, contact Alinga eCommerce today for a free consultation.

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1. Settling for an Inefficient eCommerce Shopping Cart: Even the most professional-looking eCommerce websites will struggle to generate sales if their shopping cart technology is not smooth and efficient. Shopping carts should encourage customers to make purchases and feel confident in the system’s security.

When choosing a shopping cart, it pays to do your homework and try out as many shopping carts as you can, making sure you do this all the way through to the checkout stage, which is where the sale is actually made or abandoned. Shopify offers a streamlined and secure shopping cart that can help boost your sales and customer confidence.

2. Using Standard Stock Descriptions for Your Products: When customers are browsing your products on your Shopify store, they want to read something unique that will give them an added reason to buy the product from your store and not from your competitor.

Avoid using the standard out-of-the-box manufacturer description that everyone else has. Differentiate your descriptions by adding useful information that can help customers make their decisions to buy easier.

3. Not Having a Responsive eCommerce Website: With so many Australians using their smartphones to shop online and make purchases while “on the go,” it can be hard to imagine eCommerce websites that are still not optimised for viewing on mobile devices. And yet, there are still websites that are not responsive in design and are losing valuable sales opportunities because of it.

Having a responsive website entails much more than just making sure people can navigate your Brisbane eCommerce website on their smartphones. Shopify provides responsive themes that ensure a seamless shopping experience on any device.

4. Not Offering Socially-Friendly Content: To not take advantage of the power of social media for your business can be a huge mistake. By allowing your content to be shared on social media sites like Facebook and Twitter, the potential for significant referral traffic is magnified.

Social media is here to stay, and not implementing a solid strategy in your business will potentially leave your business in the shadows of your competitors. A dedicated strategy begins by listening to your audience, offering relevant content, and establishing a presence on social media.

5. Not Making Customer Service Easily Available to Customers: Customers enjoy a personalised online shopping experience. Getting in touch with customer service should not entail having to go through a lengthy process and wait time. After all, they are calling regarding a product you are trying to sell to them.

If you want to make sure customers buy your products on a repeated basis, make sure you have a qualified customer service team that can engage with your audience and enhance their shopping experience.

At Alinga Web Design, we have been helping our Brisbane clients for over 10 years with the highest quality web design and Shopify eCommerce websites for small to large businesses. Contact us now for additional information. Alinga is your eCommerce specialist, ready to help you succeed.

The post 5 Common eCommerce Mistakes You Need to Fix appeared first on Alinga.

The Benefits of Social Media for eCommerce:

1. Customer Interaction: Engage directly with your customers through social media channels, fostering a sense of belonging and community. Respond to comments, participate in conversations, and interact with your audience to cultivate meaningful relationships and enhance brand loyalty.
2. Traffic Generation: Leverage your social media following to drive traffic to your Shopify site. Keep your audience informed about promotions, new products, and updates, providing convenient links for seamless navigation to your online store. Active engagement on social media increases the likelihood of converting followers into paying customers.
3. Cost-effective Marketing: Harness the power of social media marketing without breaking the bank. Establishing a presence on social media platforms is free and accessible to all businesses. However, to maximize its potential, invest time in strategic management and content curation. Consider employing a professional social media manager to ensure consistent, relevant, and engaging content that resonates with your audience.
4. Brand Awareness: Social media serves as a potent tool for building brand awareness and expanding your reach. By actively engaging with your audience and sharing compelling content, you can amplify your brand presence and encourage users to share your posts, thereby reaching a broader audience and attracting potential customers.

Unlock Your eCommerce Potential with Alinga:

As eCommerce specialists, Alinga offers top-notch Shopify design solutions tailored to your business needs. Visit our website to explore our offerings and take your Shopify store to new heights. Contact us today to discuss your project, and let us help you achieve eCommerce success.

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