One such aspect that is unfortunately often overlooked by many Brisbane Shopify business owners is the product description section. Specifically, writing effective copy that can capture the attention of website visitors and help boost your sales.

Below are some tips to create effective product descriptions to boost your Brisbane Shopify store sales.

Creating Effective Product Descriptions

1. Keep SEO keywords in mind: Making your website easy to find online for people looking for the products and services you offer are key to driving traffic and boosting sales. Think about the search terms people would type in their search engines when looking for your products and try to incorporate those terms into the product descriptions.
2. Be as informative as possible: Try to leave as little doubt as possible as to what your products or services can and cannot do. What are the benefits? Who would use it? An informed customer will have no problem pushing that buy button, or they could go for a more appropriate alternative elsewhere on your site.
3. Include other customer reviews: Customer reviews are essential to include on any product pages. While your product description can be very informative, customer reviews provide many insights as to how those products are being used by other people. Product reviews are seen as endorsements from other customers and the willingness of a company to include good or bad (not nasty though!) reviews builds credibility.
4. Don’t forget to include the CALL TO ACTION: You’ve provided a great picture image of your product, a detailed and compelling product description that clearly benefits your website visitor, so now what? It’s time to close the sale, of course! The Call to Action must be clearly shown throughout your shop as a “Buy Now” button or something similar. Don’t leave customers guessing where it is they have to go to complete the purchase, show it to them and don’t feel bad about being obnoxious about it.

Providing original and easy-to-read product descriptions will greatly improve your Shopify online store’s ability to sell your products and services. Keeping the keywords targeted and interesting descriptions about why your customers need your products, will go a long way in developing long-term relationships with your clients.

Alinga eCommerce has been providing the best Shopify eCommerce web design and online marketing strategies in Brisbane for over 10 years. Our commitment to providing quality service is what enables us to stand out from the crowd. For more information about how Alinga can help, fill out the free quote form today!

The post How to Create Compelling Product Descriptions Pages for Your eCommerce Business appeared first on Alinga.

Promoting your business is essential to success, especially when you’re starting out. With so many choices to advertise your business, it can be overwhelming and confusing. At Alinga, we like to keep choices simple, but we go the extra mile to make sure it works when you start and keep at it on a continuous basis.

Here are five of our favorite ways we help clients promote their Brisbane Shopify business:

1. Build up a social media presence:

Social media is on fire these days, but don’t be expecting any quick results in the short-term. Instead, keep your focus on working hard on building a solid social media marketing strategy and in the long-term (and it’s not even THAT long-term really) you will see that a well-implemented solid social media strategy can reap huge results for your business.

Yes, there’s a gazillion social media sites to choose from, but choose two that you like and are popular and forget the rest… for now.

2. Improve your SEO ranking:

For your Shopify online store to be successful, you need to be found easily online. Our team at Alinga eCommerce are experts in online marketing and are certified Shopify developers as well.

Using powerful tools and extensions such as the Shopify SEO suite, we ensure that our Brisbane eCommerce websites have the proper search engine optimization to drive traffic your site and increase sales.

3. Connect with your customers via email marketing:

Build new relationships and re-engage with older customers you haven’t heard from in a while. Our comprehensive email marketing service will help you collect email addresses and keep you fresh in your customer’s minds.

Our low-cost email marketing service is permission based and will help increase the number of repeat customers coming back to buy your products.

4. Shopify eBay Store:

eBay is one of the world’s largest online retailers and Shopify is the most flexible eCommerce platform on the market. The best part? You can harness the power of both eBay and Shopify eCommerce for your Brisbane Shopify business.

Use eBay to display your products or show your own products on their platform. It can’t get more win-win than this!

5. Shopify omnichannel retailing:

Make these strategies work together for your business by implementing multiple channel shopping options. Work with our Alinga experts to provide a truly integrated experience that will provide a fulfilling shopping experience to your customers regardless of whether they are on mobile, desktop, or at the store itself.

Starting any online business requires lots of trial and error testing but these strategies are among our favorites to help get you on your feet as soon as possible. For more information about our team and our products, contact Alinga eCommerce today for a free consultation.

The post 5 Ways to Promote your Shopify Online Store appeared first on Alinga.

Choose your theme wisely

The first decision and one of the most important is your theme.

The right store theme isn’t necessarily the flashiest. Choosing your theme doesn’t mean picking the most eye-catching and spectacular one available. Selecting a good one is about speed and conversion.

Users won’t wait for your page to load huge images and complicated elements.

Search engines value page speed as a significant rankings factor and various benchmarks (Pingdom, AB Tasty, Neil Patel) generally tend to agree that three seconds is the slowest acceptable page speed. Page Speed Insights is the easiest way to see exactly where your website is losing valuable seconds. The main culprits tend to be oversized images and the Google tool will give you exact measurements of how costly they are to your page speed.

Another key point to remember when choosing your theme is that your customers shouldn’t have to try hard to buy from your store or contact you. The path to the checkout should be simple and obvious, taking as few clicks as possible to complete the transaction. The checkout and cart should almost always be visible and easy to find, and contact details prominently displayed.

Built in SEO features

Shopify has been designed specifically for online shopping and to make it possible for people of all knowledge levels to get a store up and running. This extends to some of the SEO elements that are baked into your store and handle some of the technical elements.

Canonical URLs

Online stores can comprise hundreds of pages based on product variations. If you sell 30 products and those 30 were available in five sizes and 10 colours, you could have 1500 almost identical pages. Search engines don’t like duplicate content and it can harm your rankings results. Canonical URLs direct search engine crawlers to only rank the main page and ignore the copies, ensuring your site isn’t punished for the inescapable fact of running an online store.

Sitemaps

Shopify auto-generates your sitemap – the outline of your site that allows search engine crawlers to access all the pages. Creating and uploading a sitemap is SEO 101 and a standard part of implementing a SEO strategy. Sometimes that is also the last time the sitemap is ever looked at. Shopify ensures your sitemap never falls into obsolescence by automatically adding new pages and removing old ones when you make changes.

Robots.txt

Shopify also takes care of your robots.txt file by making it for you. This lack of control can be a frustration for some users but the lack of customisability is a trade-off for ensuring search engines aren’t mistakenly sent elsewhere because of an incorrect robots.txt.

Two important tools
SEO is as much about analysing data as it is about taking action and making changes. The most important tools in your SEO arsenal are:

1. GoogleAnalytics
2. GoogleSearch Console

These tools allow you to track your results, monitor traffic, see where improvements can be made and continue to grow your business.

Image Credit: https://pixabay.com/photos/digital-marketing-technology-1433427/

Getting your SEO off the ground in four steps

SEO isn’t a one-time solution – it is the culmination of all your efforts together. To get started it is important to take care of the core elements.

1 – URLS

Choosing the right page URLs and website structure is critically important for your SEO. A good URL will be short, but also descriptive. For example, yourwebsite.com.au/outdoor-furniture/chairs.

The idea is to think logically about the hierarchy of the website, and map this out before you build the website. Additionally, you will want to separate out different product types into different collections. This helps create a more specific category page, which will be able to rank better for the targeted keywords.

2 – KEYWORDS AND CONTENT

Keyword research is a vital part of SEO for Shopify and non-Shopify sites alike.

Your main focus when thinking about keywords is user intent. You want to understand the people who use your products and how they would go about searching. Search intent can be broken into three categories:

1. Searches that expresses a desire to buy a product – ‘buy a computer’
2. Searches to find a particular website or brand – ‘Apple’
3. Searches for details and knowledge – ‘best computer’

Now, the point isn’t to simply optimise for one type of search intent but all three. The buying journey starts at different points for different people and the quest to find out more about a product or service may also turn into a purchase. Google Ads Keyword Planner is a very useful tool for deciding on the words to target. It offers suggestions and tells you how much traffic words and phrases attract. It can help you look at your keywords and target audience from different angles to achieve the nuances of search intent. To go even deeper into keywords, a tool such as AHREFS allows you to determine how difficult your chosen keywords are to rank and how many people are searching those terms. It shows you how and what your competitors are doing and how you fare in comparison. 

Image Credit: https://pixabay.com/photos/business-paper-office-aerial-3190209/

Your keyword strategy is a place to experiment with different approaches and types of content to see what brings results. Those different types of content are where you will be using your keywords. Product descriptions, category descriptions, blogs, articles, social media updates – everywhere you can put content is a place to use your keywords.

3 – TITLES AND META DESCRIPTIONS

Your page titles are the results users see when they search on Google. The search engine results page (SERP) displays your page titles and your meta description, which makes it important to make them as appealing as possible.

The top entries on the first page of results are generally a good guide to how you should be formatting your own titles. Often, good titles will contain the essence of the page distilled to a few words but different conventions work in different industries, so research is important.

The same is true of your meta descriptions. They must be compelling and inviting, simultaneously convincing the user that your site is the right choice and being less than 160 characters. Again, consider intent and how to best answer a user’s query.

4 – BACKLINKS

Generally, the most labour-intensive part of your SEO strategy, backlinks are also one of the most valuable components. Being the destination of a link on a well-regarded website is a powerful rankings signal and the more you can acquire, the better your SEO results will be. Just remember quality is key.

Leveraging your existing connections, submitting your website to high quality local directories, and using a PR platform like SourceBottle can all help boost the number of quality backlinks pointing to your website.

Author Bio

David Pagotto is the Founder and Managing Director of SIXGUN. He has been involved in digital marketing for over 10 years, helping organisations get more customers, more reach, and more impact.

SIXGUN focuses on scaling organisational growth and building sustainable results for the long-term, with a data-driven approach to developing strategy. As a Melbourne based digital marketing agency, SIXGUN focuses on Search Engine Optimisation, Search Engine Marketing, and Social Media Marketing.

David is passionate about seeing organisations grow while working on his mission to support meaningful causes.

The post Getting your Shopify SEO right from day one appeared first on Alinga.