While bricks-and-mortar stores used to dominate the retail environment, the reality of our world today is that more and more people are going online to do their shopping. Consumers are demanding access to product information and prices at all times of the day and night, and they’re going online to find this. So it makes sense for every business to build an online presence, as it has become a fundamental part of continued growth and success of your business.

Alinga was able to design a tailor-made web solution that has allowed The Surfboard Warehouse to significantly grow their sales. By providing a fully integrated approach to their website, Alinga has given The Surfhouse the tools to build their brand and meet their objectives.

This was achieved through a complete marketing and communication strategy that utilized the latest in Shopify ecommerce technology. A seamless customer experience is crucial for the success of any online store or retail experience, and this is what has been provided using the Shopify ecommerce platform. All stores are fully tested for compatibility and stability before being deployed, resulting in an environment where the risk of consumers experiencing issues is drastically reduced.

But it isn’t just about being able to purchase the items online. The customer also has to feel engaged with the brand; to make a connection that drives sales and positive feedback. A big part of this is the ability of the responsive interface provided by the Shopify ecommerce platform, so that mobile users can access and navigate the site with the same functionality as the full site. This is where Alinga has excelled, by providing a solution that is complete and fully tested, and by integrating an outstanding design that supports the business and builds the brand.

While Alinga designed and deployed the new website and ecommerce store for The Surfboard Warehouse, one of the main benefits of a tailor-made web solution from Alinga is that you are in control of the content. A full content management system is provided, with proper training and support, which allows you to shape the direction of your business. Alinga provides the best tools available to support your objectives, and continues to provide that support into the future.

Now The Surfboard Warehouse has everything it needs to continue on its winning streak and take over the surfing universe.

If you’d like to achieve improvements like The Surfboard Warehouse, including an improved user experience and increased sales for your website, head over to our site, fill in the quote form and you’ll hear from us very soon!

At Alinga, we’re eCommerce specialists dedicated to helping businesses thrive online. Contact us today to discover how we can elevate your online presence and drive success for your brand.

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Importance Of E-Commerce

Businesses can reap substantial benefits by providing a personalised online shopping experience based on shopping history. Here are some advantages of personalisation:

• Increase Average Order Value: Useful product recommendations can boost the amount spent per transaction.
• Maximise Conversions: Tailored experiences lead to higher conversion rates.
• Enhance Customer Confidence: A personalised touch increases trust in both the brand and the products.

Best Time to Start Personalisation

Before diving into personalisation, ensure your Shopify store is running smoothly and that your marketing plan is in place. This groundwork makes implementation much easier. If you’re serious about personalisation, consider investing in software solutions that integrate seamlessly with Shopify. However, if you’re starting out or on a tight budget, it might be best to hold off until you’re ready.

Types Of Personalisation

1. Website Personalisation: Customise the user experience with pop-up messages and tailored menus. You can recommend products that align with the user’s interests.
2. Personalising Products: Highlight best-sellers and cross-sell similar items or deals to enhance conversions.
3. Show Reviews and Testimonials: People love to see what others think before making a purchase. Displaying reviews and satisfaction percentages can help validate customer choices.
4. Triggered Emails: Automatically send personalised emails recommending products, sharing promotions, or encouraging customers to complete their purchases. This classic tactic remains effective.

Here’s How Personalisation Looks

By segmenting your email list and sending targeted communications, you can enhance the personalised shopping experience. Instead of mass emailing your entire customer base, create tailored messages based on age, gender, location, and other defining factors.

Personalise Within Emails

Utilise email software that allows you to insert customers’ first names in the body of the message. Follow-up emails can recommend products similar to previous purchases, making your communications feel more personal.

Real-Time Engagement

Implement pop-ups on product pages to show real-time shopping activity. For instance, a notification that “two other people are looking at this product” can encourage customers to make a purchase by tapping into the “follow the herd” mentality.

Conclusion

Personalisation offers tangible benefits for eCommerce businesses, positively impacting your bottom line if executed well. While Shopify provides excellent tools to facilitate this, it’s crucial to prioritise personalisation when your business is ready. As eCommerce specialists, Alinga can help you harness the power of personalisation to elevate your online store and drive sales.

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Our retail store, The Hat Store at Robina Town Centre on the Gold Coast, is overflowing with wonderful hats for you and your family. Our talented hat stylists are experts in all things hats and work diligently every day to ensure our customers receive the best advice on their hat purchases. This dedication is something all our stylists are very proud of and the reason we have been in business for 30 years.

We love sharing the latest fashion and styling tips on how to wear your hats. Proper after-care advice is also crucial in keeping your hat looking great for the longest time.

The Hat Store – Robina Town Centre, Gold Coast, Australia

Being busy bees ourselves, we understand there isn’t always enough time to visit a store to purchase that hat you so desperately desire.

So, we are thrilled to announce that there’s no need to fight the traffic or crowds anymore as we’ve just developed our brand-new Shopify website for online hat lovers!

We aimed to create our online store to mirror our successful retail store, offering the same products, prices, and expert customer service. A true mirror image!

Making our online customers feel just as important when choosing https://thehatstore.com.au/ for their hat purchases is our No. 1 goal. We want it to be a simple, safe, and enjoyable experience, so our customers feel confident ordering their favourite hat styles from us and, more importantly, are happy to return again and again.

Already, we’ve noticed our online sales have increased quite dramatically, and we haven’t even told a soul yet!

Marion and Paul have all our online sales and customer service under control and are excited to answer any customer phone calls or email queries. With 30 years in the business, we confidently say there’s nothing they can’t help our customers with regarding their personal hat wants and needs.

Marion and Paul – The Hat Store

We know our online sales will go from strength to strength as we work with our wonderful hat brands, engaging online marketing strategies, and our Shopify to eBay store! Don’t be surprised to find some great promotional offers coming your way from all our great brands, alongside their latest hat styles and trends.

We are also kicking off our email marketing strategy this week, engaging with all our Australian and overseas customers, keeping them updated with the newest products, promotions, competitions, giveaways, and even informing them of our secret hat sales.

At last, our customers can know all the latest news from The Hat Store and view our new product arrivals weekly.

The Hat Store wants to hear our customers’ views and comments too. We look forward to fostering an even greater appreciation and community of hat lovers from all over Australia and the world, bringing them together.

To support and create even greater customer engagement, our social media channels will be updated regularly. If you love a selfie, use #thehatstore. Check us out on Instagram – we would love to see you there!

Whether you’re looking to redevelop your existing site or seeking a new platform for your online business, Alinga eCommerce can meet your needs. To find out more, request your free quote today. Alinga eCommerce is your eCommerce specialist, here to help you succeed.

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Even if you have Brisbane ecommerce websites selling mostly to regional or national customers, it’s a good idea to keep your eyes open for other markets as well. That’s one of the big benefits of ecommerce, its global reach. You never know when or where the next big opportunity will be.

Middle East

Online shopping has grown 1500% over the last decade in the Middle East, and is rapidly evolving.  Payfort released the State of Payments report which details some statistics from the Arab world. For instance, there were $7 billion worth of ecommerce business conducted in the Middle East in 2014. The United Arab Emirates leads the pack with $2.3 billion in market share, followed by Saudi Arabia, Egypt, Kuwait, Lebanon and Jordan.

Notably, men do most of the shopping. In Egypt, 77% of online shoppers are male, and in Saudi Arabia it’s 59%. Another trend is that the shoppers are in the younger age group primarily, 26-35. The most popular items to buy are electronics, fashion, and airline tickets.

Social Media

Social media’s influence has not gone unnoticed in the Arab world. The main way ecommerce owners interact and reach out to their customers is through Facebook, with 41% of online brands using the service. Instagram comes in second at 23%, Twitter third at 13%. Other social media channels such as LinkedIn and Google+ are under 5%.

Mobile

From a mobile standpoint, the Middle East is still trying to gain traction there, with only 10% of orders being made on a tablet or phone. The other 90% of orders were made on desktops, according to data from PayPal.

So how can your Brisbane eCommerce websites benefit from this information? Well it’s clear that Facebook is the leading platform on which to reach out to potential customers in this region, so using Facebook is one strategy. Furthermore, since the age group that is doing the buying is 26-35, that information is useful so you can target your marketing and branding to that demographic. If your product or store does not naturally lend itself to that age group, there may be other ways to get the wanted demographic involved.

If your niche is travel, electronics or fashion, those are the products and services being bought the most in the Middle East, so you have a head start. But if you are in a related or similar niche, or can reposition your store to relate to one of those popular niches, you might see improvements.

Clearly the Middle East is a rapidly growing and evolving market that you can’t afford to ignore. Use these stats from Payfort to help inform your next strategy sessions when it comes to marketing. Or hire a Brisbane agency specialising in Magento ecommerce to give you a hand, such as Alinga Ecommerce.

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