The online stores like Gold coast e-commerce owners have marked their territory in the world of shopping. No matter how efficient the technology seems to evolve, there will be certain challenges at a different level. At present, one challenge that merchants are facing is, coping up with the mobile e-commerce. All the ecommerce stores started as a desktop website have faced lower traffic and lower conversion rate as compared to the mobile-friendly stores.
Adobe analytics has compared the conversion between desktop and mobile. According to their statistics, desktop websites have reported 3.37% conversion rate while the similar sites on mobile reported to land 1.24% of conversion. Looks like, there is room for improvisation if we want to improve our Mcommerce sales. This can be taken care with the help of some strategies to optimize the website for smartphones.
Essentials Of Checkout Process
The process of payment and checkout is critical part for any website. Most of the cart abandonment takes place just because the users couldn’t catch the checkout process. More complexity in the payment process, more disturbed the customers will be.
Magento- A thread of connection
As we all know Magento has been working extensively hard on creating better experience for its clients and the users as well. Applications made under the Magento platform outrages all the conversion issues.
- Mobile applications are designed to overcome the loading time. Because, honestly the user don’t have the whole day to wait for the site to load.
- The applications store the data entered by the users for future reference, except for any personal credit card information shared.
- The merchants also have the benefit of managing multiple stores by providing dual admin panel.
Progressive Web Apps
PWA creates a chance for the merchants to build a native as well as a web app for their store. With PWA the owners can have the benefit of an omnichannel platform. This way the customers can start their shopping experience at one platform and end it on another which has a direct effect on customer engagement and conversion rate.
The PWA strategy is important for any ecommerce site and thus, Magento aims to collaborate with Google. The aim is to empower the progressive web apps in Magento environment. PWA is rising the bar for technological improvements. Customer’s expectations are also rising with positive improvements.
We do not need to explain to you anymore the worth of Mcommerce approach. But as of today, it is really important to learn which platforms can fulfill your business needs. Your Gold coast web design needs a platform like Magento which has thought a long way through. The statistics have also recorded a huge amount of conversions for the people using Magento applications.
Also every the Magento team holds a conference to reconsider, introduce and remove features that improves the conversion lead for the clients and purchasing satisfaction to the customers. And the good news is that by the end of 2020 these web applications may cover 80% of the digital transactions, which could be a huge improvement in the field of ecommerce industry.