The platform of social media has been in buzz for quite a while, the outreach capability of these platforms has fetched many E-commerce stores a huge amount of sales as well as traffic for those blog websites. Thus, it can prove to be a worthy place for all physical as well as E-commerce stores to market their ideas and grab the user’s attention.
According to Brisbane eCommerce developers, ‘Pinterest’ proves to be one such media platforms where people look for the latest trends be it fashion or technology. If you are still thinking of platforms like Facebook and Instagram then update yourself because Pinterest has been a driving force for quite a while.
One visual platform that gives thousand of imaginative ideas to the viewers. The business account of Pinterest avails you with many marketing features, the first of the many is brand awareness then comes traffic and lastly their conversion to your original website.
The pins on Pinterest are known to be spread 100 times better than any other platform. With Pinterest, the users have the option to save their pins for a later visit and also share it with their family and friends. The Pinterest platforms receive the half of the interactions more rapidly than any other platform. It works to provide results for your future plans and rather than showing past results.
It is a great platform to start your marketing strategy and aware the public about your products and services. After a substantial period of time the aim of Pinterest marketing will focus on boosting sales by offering the user’s to sign up, purchase or install the products. In order to be discoverable, any business website will need to have a good quality content.
Now let’s see how and in what ways you can set up a Pinterest account for your business website.
You can create your business Pinterest account without losing the pins and boards already saved on your personal account. With this account, your business will come more clearly in the picture and you will be able to track the visitors with analytics and receive regular pinning updates in the form of e-mail.
Claim your Website
If your Pinterest account is linked with your business website then it is more likely that your pins, visuals and business contents appear in top search results.
Save on Pinterest
The save button of Pinterest on the website, allows the user to visit the image again on that platform. Simultaneously, your Pinterest account gets one new image as soon as the user clicks on the save button from your site.
Creating a widget allows the business websites to feature certain pins directly on the website. Embedding a follow button on the website will automatically direct the users to the Pinterest account of the site.
Lastly, only posting images with one line description of the product is not enough. You should rather create such a blog where the product’s capabilities and useful technique is described so that your visitors can get a deep insight.
Use appropriate keywords and create engaging hashtags, within no time you will see your business building a brand name and a hype in a number of sales will be witnessed with improved marketing strategy. One of the well-known brands Gold Coast Web Design has been using Pinterest as a brand awareness platform for a better marketing strategy.