• Home
  • What We Do
  • Our Work
  • Blog
  • eCommerce Solutions
    • Ecommerce Platforms
      • Shopify
      • Shopify plus
      • Magento eCommerce
    • Growth Opportunities
      • Klaviyo Email Marketing
      • Support Retainers
      • Emarys Email Marketing
      • eCommerce Marketing
      • Loyalty Systems
      • Conversion Optimisation
  • COMPANY
  • Contact
GET A FREE QUOTE
Alinga
Alinga
  • Home
  • What We Do
  • Our Work
  • Blog
  • eCommerce Solutions
    • Ecommerce Platforms
      • Shopify
      • Shopify plus
      • Magento eCommerce
    • Growth Opportunities
      • Klaviyo Email Marketing
      • Support Retainers
      • Emarys Email Marketing
      • eCommerce Marketing
      • Loyalty Systems
      • Conversion Optimisation
  • COMPANY
  • Contact
AlingaJuly 26, 2016

Great eCommerce Website Design 5 Essential Tips

By Alinga

Looking to upgrade your current eCommerce website but not sure on how to do this, what redesign functions you should include or how to make it easy for your customers to purchase from you?

Then follow our five tips below to ensure that your ecommerce website is one that your customers will return to again and again.

Before we kick off these tips, it’s important to remember one thing design should not overtake functionality your site needs to do what it’s meant to do in a quick and easy what so that your customers can get what they need almost instantly. Focus too heavily on the design, and you’ll lose customers faster than a speeding bullet’

5 Essential Tips for Great eCommerce Sites

1. Allow customers to refine their options

If a customer is using your search function to find exactly what they want, allow them to filter these options as quickly as possible. This is particularly important if you’re selling things like clothing or shoes, where customers may want to refine a search by their size or a colour. Make it easy and have this filtering option readily available.

2. Make it easy for them to change their minds

As a customer starts to narrow their search, they may make a mistake. They might choose the wrong category or pick the wrong size or simply change their minds. Make it easy for them to remove those filters quickly, without forcing them to use the back button on their browser.

3. Make the search bar easily accessible

Don’t hide the search bar. Keep it where most people will look for it, at the top of the page or to the right hand side of the main item they are looing at. If your customer has a clear idea what they are looking for, they will use the search bar to find it. Make it easy for them to do this.

4. If you’ve got out of stock items, keep this information up-to-date

Make sure that your stock items are connected to your warehouse so that should an item run out of stock, your eCommerce site reflects this immediately. There is nothing worse than landing on your favourite eCommerce store only to find that when you go to check out, your item is out of stock. It’s one of the quickest ways to lose a repeat customer, so make sure your stock item lists are current.

5. Use only quality photographs

An eCommerce store is only as good as the items displayed. Fail to showcase your items in the right way, and you’ll quickly lose repeat buyers. Remember, people coming to your site are buying with their eyes, they can’t physically touch your goods, so showcase them in the best light possible by utilising quality photography.

If you need help with creating or redesigning your current eCommerce website, get in touch with us today to discuss how we can help you create a customer-friendly website that converts well.

Previous Why Your Business Needs an E-Commerce Website in 2014
Next The Secret To Effective Web Design In 5 Easy Steps
   

Related Posts

Business web hosting from $7 a month …

June 6, 2016

Custom web solution for Santos GLNG

July 26, 2016

Tips how to keep your website branding consistent

July 1, 2016

Updated: All You Need to Know About the Shopify Mobile Updates

December 26, 2017
Overall client rating is 4.9 out of 5.0 for Alinga by 300+ clients on over 2500+ projects.View work >
  • About Alinga

    Alinga is the creative Gold Coast web design agency that develops tailor made web solutions and integrated online communication strategies for business and government.

        0418 693 764 -       Contact us
    Alinga - Shopify Expert
  • Business Solutions

    • COMPANY
    • WHAT WE DO
    • OUR WORK
    • CONTACT
    • BLOG
    • WEB DESIGN
    • SHOPIFY ECOMMERCE
    • SHOPIFY PLUS
    • MAGENTO ECOMMERCE
    • ONLINE MARKETING
© 2019 Alinga Web Media Design Pty Ltd. All rights reserved.
  • Support Portal
  • Terms Conditions
  • Privacy Policy