Looking to upgrade your current eCommerce website but not sure on how to do this, what redesign functions you should include or how to make it easy for your customers to purchase from you?
Then follow our five tips below to ensure that your ecommerce website is one that your customers will return to again and again.
Before we kick off these tips, it’s important to remember one thing design should not overtake functionality your site needs to do what it’s meant to do in a quick and easy what so that your customers can get what they need almost instantly. Focus too heavily on the design, and you’ll lose customers faster than a speeding bullet’
5 Essential Tips for Great eCommerce Sites
1. Allow customers to refine their options
If a customer is using your search function to find exactly what they want, allow them to filter these options as quickly as possible. This is particularly important if you’re selling things like clothing or shoes, where customers may want to refine a search by their size or a colour. Make it easy and have this filtering option readily available.
2. Make it easy for them to change their minds
As a customer starts to narrow their search, they may make a mistake. They might choose the wrong category or pick the wrong size or simply change their minds. Make it easy for them to remove those filters quickly, without forcing them to use the back button on their browser.
3. Make the search bar easily accessible
Don’t hide the search bar. Keep it where most people will look for it, at the top of the page or to the right hand side of the main item they are looing at. If your customer has a clear idea what they are looking for, they will use the search bar to find it. Make it easy for them to do this.
4. If you’ve got out of stock items, keep this information up-to-date
Make sure that your stock items are connected to your warehouse so that should an item run out of stock, your eCommerce site reflects this immediately. There is nothing worse than landing on your favourite eCommerce store only to find that when you go to check out, your item is out of stock. It’s one of the quickest ways to lose a repeat customer, so make sure your stock item lists are current.
5. Use only quality photographs
An eCommerce store is only as good as the items displayed. Fail to showcase your items in the right way, and you’ll quickly lose repeat buyers. Remember, people coming to your site are buying with their eyes, they can’t physically touch your goods, so showcase them in the best light possible by utilising quality photography.