At Alinga Web Design, we believe that permission-based email marketing is one of the best online marketing strategies that can complement your professional Gold Coast website design. It is a low-cost solution and one of the best ways to develop long-term relationships with your clients.
As one of the most reputable Gold Coast web design firms in the business, we strive to keep pace with the latest technology and online marketing innovations that can further enhance the effectiveness of our email marketing strategies for our clients.
Using animated GIFs has proven to be quite a powerful marketing tool that can help improve the way you showcase your products and increase the effectiveness of your call to action message.
What are animated GIFs?
An animated GIF is basically a type of image file that can be animated via the process of combining several images to create a short video clip. They are easy to make and can be used to make your Gold Coast web design much more interesting.
Benefits of using animated GIFs
In addition to enhancing your web design, Gold Coast businesses can use animated GIFs to increase the engagement with clients with permission-based email marketing. Some of the main benefits include:
- Wide support in most major email clients: With animated GIFs, you donï¿½t have to worry much about your animations not being viewed properly on emails as most email clients support animated GIFs.
- Showcase your different products: Marketers face a daily challenge of trying to stand out from the onslaught of email marketing material that consumers receive in their inboxes. Animated GIFs of your products provide a great way of capturing their attention without having to deal with segmentation and advanced analytics.
- Product simulations: Some products may simply be too complex for consumers to really grasp what they can do. The short video animations are easy to digest and can show different product features that can be missed in text descriptions.
- Strengthen the effectiveness of your call to action: Despite having done a great job at detailing exactly what your company does and what the product is for, nothing beats the eye-catching effectiveness of an animated GIF helping to direct attention to the ï¿½Buy Nowï¿½ button.
Marketers can use animated GIFs in lots of creative ways to strengthen your permission-based email marketing campaign content. For more information on how Alinga Web Design can enhance your online marketing and more, contact us now for a free consultation today.